Operations
Running a business is more than sales—get advice on performance behind the scenes, too.
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Cost of Goods Sold 101
Are you looking for smart ways to maximize your profit margins? Explore practical strategies to optimize the cost of goods sold and boost your bottom line.
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Marketing Magic on a Shoestring Budget
Discover powerful marketing strategies on a shoestring budget. This guide offers tips for startups and small businesses to maximize impact with minimal spending.
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Understanding Net Revenue Retention for Growth
Learn how net revenue retention can accelerate your company's growth. Explore essential strategies for optimizing retention and maximizing profits.
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How to Break Down Data Silos
Are data silos preventing your company from thriving? Use this guide to learn how to unify data and create a seamless flow of information across your business.
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Franchise Marketing: 12 Ways to Boost Your Strategy
Franchise marketing offers special challenges. Learn how to improve both the operational and development marketing for your franchised business.
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A Guide to Brand Safety: Protect Your Reputation
Learn how to safeguard your brand's image with top brand safety practices. Protect your business from threats with Mailchimp's expert advice.
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Executive Summary Template: How to Write an Executive Summary
Learn how to write an executive summary in this guide and access our executive summary template.
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Acquisition Rate: How to Calculate and Improve
Learn to calculate your acquisition rate and explore expert strategies to attract more customers.
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Switching From the Position-Based Attribution Model
Ready to break free from the limitations of the position-based attribution model? Let’s explore what’s next in the interesting world of marketing analytics.