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Intent-Based Marketing: The Future of Customer Acquisition

Intent-based marketing is a vital sales and marketing tactic for businesses of all sizes. Learn more about this type of marketing and its benefits.

How to Create a User Persona: Tips and Examples

Explore these user personas examples to see how to create your own. A well-crafted persona is key to elevating your marketing and advertising.

4 Marketing Segmentation Variables & How They Work

Marketing segmentation variables can help you target an ideal audience for your goods or services. Learn more about these variables and how to use them.

Traditional Marketing – Is It Worth Your Budget?

Is there still a use for traditional marketing in today’s world? If you need help choosing the best marketing strategy for your business, here’s what you need to know about digital and traditional marketing.

Boost Your Conversions with Targeted Email Marketing

Discover the benefits of targeted email marketing and how it can boost your conversion rates.

SMS vs. Email Marketing: Which Is Right for Your Campaign?

SMS and email marketing each have distinct advantages and drawbacks. Learn the best use cases for each channel.

Persuasive Advertising Techniques and Examples

Explore powerful persuasive advertising techniques with real-world examples to boost engagement, inspire action, and drive conversions.

What is Native Advertising? Examples and Strategies

Discover how brands are successfully integrating native ads into editorial content and engaging in a more organic way.

Marketing vs. Transactional Emails Explained

Marketing and transactional emails work differently but are both vital to the customer experience. Learn how to use them in your marketing strategy.

How To Create Campaigns that Resonate

Boost engagement with personalization and marketing segmentation.

Running Marketing Experiments That Work

Learn all about successful marketing experiments, then design and run your own research to generate traffic, boost sales, and grow your business.

What Is Inbound Marketing?

Inbound marketing is a great way to draw customers to your business. Learn the inbound marketing definition and how to get started with this guide.