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How to Self-Publish a Book

Self-publishing a book has made it so that almost anyone can publish their writing. Read this to learn how to self-publish in just a few steps.

How to Drive Traffic From Instagram to Your Website

Instagram is a powerful marketing tool—when optimized correctly. Learn how to drive traffic from Instagram to your website the right way.

How to Create a Hyperlink For Your Website and Email Campaigns

Don't overlook the power of a strong hyperlink to a web address or relative URL to improve your domain authority. Learn how to insert a hyperlink dialog box the right way.

When Should Your Business Hire an SEO Expert?

SEO is the backbone of your digital marketing, but how do you know when it’s the right time to hire an SEO expert? Here’s what you should know.

Health and Wellness Marketing Strategies for Brand Growth

These expert health and wellness marketing strategies will help you reach the right audience, build credibility and drive loyalty.

New Ways to Grow Your Audience With Mailchimp’s Mobile App

Add and manage contacts from the palm of your hand.

How to Make a Good Logo Design: Tips and Tricks

Explore these logo design tips to learn how to create a good logo design that will represent your business. Logos have a lot of branding power–if done right.

Flesch-Kincaid Reading Ease Test: A Simple Tool for Content Clarity

Clear writing gets better results. Find out how the Flesch-Kincaid Reading Ease test helps you connect with readers and deliver impactful marketing messages.

Transparency and Simplicity: How Flat Rate Pricing Enhances Business Relationships

Is flat rate pricing the right pricing strategy for you? Read on to learn more about setting flat fees, including the benefits and limitations.

How to Find a Niche Market for Your Business

When it comes to starting your own business, it's important to examine which niche markets are right for your business idea. Learn how to find your niche and target your ideal customer.

Improve Email Readability and Increase Response Rates

Improve email readability with clear, concise writing that boosts engagement and response rates. Make every word count!

4 Email Pre-Header Best Practices

Email preheaders are one of the first things your readers see, so getting them right is important. Follow these tips to get more conversions.