Write a book
This may seem obvious, but it is not always easy to simply get started and write your book. If you're unsure of the type of book you should write, you may need to take time to drum up inspiration and research the current market(s) you are interested in targeting.
Edit your book
Editing your book is one of the most important aspects that must be considered when you choose the self-publish book route. Editing your book should be taken seriously and should be delegated to a professional editor, even if you choose to hire a freelance editing contractor. An improperly edited book can appear unprofessional and it can interfere with the overall perception of your book.
Design your book
Before you can begin selling your book, you will need to design the cover and overall look of the book itself. This goes for both digital and physical books. Do you have cover art in mind for your book? What style, theme, and color scheme are you thinking of using for your book's cover and design? Will you be designing the book yourself, or enlisting the help of a professional graphic designer? These are all important questions to ask yourself and to keep in mind while you are in the writing and planning stages of your new book. You will need to consider the typesetting, font, spine design, cover design, and overall format of the book you intend to publish before moving forward.
Conduct market research
Before you can begin selling your new book, you will need to conduct market research to find your audience. While you should know which demographics you would like to target before you even begin writing your book, conducting further market research can provide valuable insight into the type of individuals who may be most interested in your book and the information it offers.
Choose a publishing format
You will need to select a publishing format before you begin the process of publishing and marketing any material. Some of the most popular publishing formats can include hardcopies. However, newer publishing formats, such as print-on-demand solutions, eBooks, and audiobooks, have become increasingly popular among readers of all ages.
Select a publishing platform
After you settle on a publishing format that is right for your book, you will then need to select a publishing platform that is right for you. Today, one of the most well-known self-publishing platforms for books of all kinds is Amazon. Amazon allows individuals the ability to write, edit, produce, and market their own books right from the comfort of the Amazon publishing platform.
Other popular platforms that allow users the ability to self-publish books include:
- Barnes & Noble Press
- Rakuten Kobo
- Apple Books
Before choosing a self-publishing platform for your next book, consider what is required from each publisher and what the process of each publishing platform entails. Conduct adequate research to determine which self-publisher is right for you and most beneficial for the type of book(s) you are writing and the audience you intend to reach.
Publish your book
Once you have completed the writing, editing, and designing process, you can then publish your book using the self-publishing platform of your choice.
Market your book
Whether you choose to share your self-published book on your own online store or a publishing platform like Amazon, marketing is key to achieving success with sales in any market or industry. Without marketing, sharing your book with the world can seem nearly impossible, especially with highly competitive markets and industries both online and off.
In 2018, more than 1.68 million books were self-published in the United States alone, showcasing just how massive the self-publishing market has become. Choosing the right marketing strategy can make a world of difference whether you are publishing your 10th book or your very first solo publication.