Classic Automation Types
Learn about Mailchimp's automation types and how you can use them.
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Change a Date Field to a Birthday Field
You can use Mailchimp to track subscriber birthdays. Learn how to convert date fields into birthday fields. Then learn how to add birthday data to your audience.
All the Merge Tags Cheat Sheet
Merge tags let you insert dynamic content in your campaigns. Get a list containing each merge tag and how to use it.
Add Video to an Email
Learn how to add a video to your Mailchimp email. Use the Video content block, video merge tag, link an image, or use the Auto-Convert feature.
About Spam Filters
Even permission-based audiences can fall prey to aggressive spam filters, which we estimate block 10-20% of email from subscribers' inboxes.
Get personal, grow sales
See how automation and personalization can kickstart the conversation with customers—and keep it going.
Powerful marketing features that help your business grow faster
See the complete list of Mailchimp’s marketing features; including email, marketing automation, social media and more.
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Templates and Dynamic Content
Create reusable templates and inject dynamic data in your sends.
Tags and Metadata
Label your messages to segment sends, search activity, and compare stats.
The Rules Engine
Change sending behavior based on conditional rules that you create.
Fundamentals
Learn the basics to start sending with Mailchimp Transactional.