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New report finds nearly all mid-market marketers believe AI will improve marketing effectiveness, but only one-third have adopted it widely—and 39% cite lack of expertise as a barrier
Marketing segmentation variables can help you target an ideal audience for your goods or services. Learn more about these variables and how to use them.
Defining your audience—and how you organize it—before you launch a digital product, app, or content can make all the difference when it's time to go to market.
Mailchimp is helping small businesses get online quickly during the COVID-19 crisis with custom domains free for 5 years with websites.
Read this guide to prepare for the future and learn about how artificial intelligence is changing the job market and how you can adapt to the times.
Craft a winning product strategy that drives business growth. Learn how to define your target market, differentiate your product, and create a roadmap for success.
Discover why conjoint analysis is one of the best market research techniques and learn which type is best for you and your business.
Learn how a vertical growth strategy can help you expand your products and services to scale your business and capture more market share.
Discover how velocity pricing drives profitability through dynamic pricing, increased revenue, and market insights.
Launching a new product, service, or company? A value proposition canvas can help you figure out if your business is a good fit for any given market.
Learn how to leverage trend analysis for predicting customer behavior and making data-driven marketing decisions. Stay ahead of market trends.
We polled 2,000+ mid-market marketers, then compiled the habits and strategies of top-performers to create a blueprint for driving revenue.