The more you understand and tap into the needs of your target audience, the more successful you'll be. Pre-launch—before you go to market with your digital application or product—is an important time to connect with your intended users to ensure you deliver exactly what they want.
“The most important thing to know pre-launch is exactly who you’re marketing to and what needs you’re trying to fill,” says Sasha Friedman, Senior Product Marketing Manager, Apps Segment at Mailchimp. “When you have this precise insight from the start, it helps you successfully build and target an audience.”
Having a dialogue with your prospective users as you work toward your big launch makes it much more likely that you’ll meet their needs and successfully convert them post-launch. When you capture the data from these conversations in an organized way, you can use it to create both a product and marketing strategy that drives product growth.
These steps can guide you through the process of gathering prospective user data and organizing it for future use.