A/A Testing: The Secret Weapon for Evidence-Based Business Optimization
A/A testing is used to test tool accuracy, setting a baseline, and setting a sample size for A/B tests. Learn how to use A/A testing to enhance performance.
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4 Ways to Capture an Audience for Your Holiday Marketing
Now that storefronts are being prepped to look like winter wonderlands, it’s time to get your holiday marketing plan in order.
Creating a Strategic Plan with 30-60-90 Day Goals
30-60-90 day goals can help managers, employees, and job candidates reach their objectives and unlock their full potential. Get started with our template.
Landing Page
Learn what a landing page is, its purpose, and how it helps drive conversions with focused content and clear calls-to-action.
Customer Journeys and Landing Pages Drive Engagement
Gear Patrol developed the Library of Pursuits to teach new skills through a series of automated emails.
When to Use Videos in an Email Marketing Campaign
Embedding videos in your marketing campaigns can be a highly engaging strategy. Learn more about using video in your email marketing campaigns.
What’s a Domain Name? How To Choose the Right One for Your Business
Learn how to choose the right domain name for your business and start using it with your Mailchimp emails and landing pages.
What Is Google Shopping? Everything Businesses Should Know
Get the most out of your Google Shopping efforts with these best practices.
What Is Email Etiquette? 10 Business Best Practices
Follow these 10 email etiquette best practices to craft professional emails that will set your business apart from your competitors.
What Is Data Profiling? Definition, Uses and Best Practices
How can data profiling help your business? Learn the ins and outs of data profiling tools and best practices to avoid data quality issues in the future.
Understanding Contextual Targeting in Digital Advertising
Learn more about contextual advertising and behavioral targeting to better leverage these strategies for your business's advertising strategy.
Webinar Promotion Tips for Bigger Audiences
Boost webinar attendance with proven promotion tips. Learn how to attract, engage, and grow your audience.