15 Ways to Improve Your Email Click Through Rate (CTR)
You're not alone when it comes to wanting to improve your email click-through rate. Learn how to boost your email CTR with these ideas.
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Ecommerce Marketing Tips and Strategies to Drive Sales for Your Online Food & Beverage Business
Use these ecommerce marketing strategies to increase sales on your food and beverage ecommerce website.
The D2C Marketing Journey Explained
Learn how to do D2C marketing with this step-by-step guide to crafting personalized customer experiences and boosting new and repeat sales.
Customer Retention Rate: Improvement Guide
Here's everything you need to know about customer retention rates and how these key metrics can help you build customer loyalty.
Content Cannibalization Explained: Definition + Ways to Avoid It
Content cannibalization can hurt your content and SEO. Learn what content cannibalization is and how to create more diverse content with this guide.
What Are the Main Models of Communication?
You can build stronger relationships with your customers by understanding the various types of communication models. Learn how to make your messaging impactful.
Customer Lifetime Value and Why it Matters
You’ve heard about CLV. But what is it, how can you calculate it, and why does it matter? Mailchimp’s tools and resources will help you get started.
Checklist: Plan for Black Friday and Cyber Monday Promotions
Use this checklist to start planning for Black Friday and Cyber Monday so you’ll be prepared when customers start making purchases.
Why are my Emails Going to Spam Folders?
Spam filters work hard to reduce inbox irrelevance, so it’s important that you understand what spam is, and how spam filters and firewalls work.
Digital Marketing
Any marketing that uses electronic devices to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device.
Conversion Rate
The percentage of user actions taken after total clicks on a display ad or other digital asset.