8. Keep your business growing
Early buzz is important, but to keep your business thriving, you need to build loyalty among your early adopters and continue to find new customers. It’s hard to find a balance between seeking new opportunities and taking care of the customers you already have, but these always-on marketing tactics can help.
As your business grows, you'll want to have tools that let you personalize at scale using automation, so you can minimize the work you have to do manually.
Behavioral targeting considers what people in your audience are shopping for and personalizes messaging accordingly. This strategy works well for a growing business. Lookalike audience finders, on the other hand, use that same data to find new customers, placing social media ads in front of people whose interests are similar to those of your best customers.
As your business grows, continue to send out product recommendations. Upselling works well when you're starting to build a strong customer base.
When you upsell, you suggest a more expensive product to complement or replace an existing purchase. An upsell message is an effective add-on to an order notification, and can be a helpful tactic for creating future email campaigns that really boost revenue.
Abandoned cart automations
Some people will browse your site, add products to a cart, and click away without buying. If you set up an abandoned cart automation to remind these users that their cart is still there, you can win them back.
These emails can be simple reminders—“You forgot something!”—or you can add a promo code to entice them. For Mailchimp users, abandoned cart emails like these generate an additional $619 in revenue per month on average.
Product follow-up automations
When people have just bought something from your store, you’re at the top of their minds. You can take advantage of this fact by sending out follow-up emails after a purchase. Thank the person for shopping, ask them to leave you a review, and recommend other products you think they might like.
Social media post scheduling
It’s important to keep your social media pages active with regular posts. When you use Mailchimp’s social post scheduling tool, you can auto-publish updates when and where your audiences will see them.
If you keep your marketing going consistently, your online food and beverage business can maintain customer interest and excitement long after your first day.
Find food and beverage business success online
Online food and beverage sales are trending. To make an impact on this growing market, your business needs:
- A unique value proposition
- A product portfolio based on customer needs and interests
- Inventory and a pricing plan
- An e-commerce storefront to make sales and collect customer data
- An e-commerce marketing strategy to build excitement, both leading up to and after your big opening
- A passionate owner or marketer at the helm to promote the brand
Mailchimp is here to help you grow your business every step of the way. So what are you waiting for? You’ve got this. Now it's time to get online and start building your food and beverage business. Your future customers await.