About Pre-Built Segments
Mailchimp's pre-built segments let you send emails or ads based on subscriber data. Select segments based on email interaction, purchase history, and more.
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About Non-Subscribed Contacts
A non-subscribed contact is someone who has interacted with your brand but hasn’t opted in to receive email marketing campaigns. Learn about non-subscribed contacts and how to use them.
About Multivariate Tests
Test up to eight versions of your campaign. Learn how Multivariate Campaigns work and get ideas for your own tests.
About the Marketing Calendar
Use Mailchimp's marketing calendar to view a monthly schedule of completed and upcoming campaigns.
About Mailchimp Attribution
Learn more about how Mailchimp attributes sales and other activity to your emails and texts.
About Inactive and Stale Addresses
Managing stale and inactive addresses is an important part of email marketing. Learn the differences between each type and how to best handle them.
About Gmail Tabs
Gmail's Tabs feature automatically organizes your emails into different tabs. In this article, you'll learn how to place emails in the Primary tab in Gmail.
About Geolocation
Mailchimp determines location and time zone for your subscribers by collecting data when they sign up for your marketing or interact with your email campaigns.
About Fake Signups
Mailchimp uses tools, like reCAPTCHA, to help keep spambots out of your audience. Learn how to spot fake email addresses, and how to remove them.
About Dynamic Content
Use our Dynamic Content feature to tailor a single email to different contacts in your audience.
About Double Opt-in
To help you build a better audience, Mailchimp confirms that subscribers signed up to receive your emails. Learn the benefits of the opt-in process and how it works.
About Customer Lifetime Value and Purchase Likelihood
Learn about customer lifetime value and purchase likelihood, and how to use this information to create targeted emails.