Add Hidden Fields to a Signup Form
Hidden fields help you store unseen contact data. You then can use this data to segment your audience. Learn how to add hidden fields to your signup form.
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Add Calendar Events to Mailchimp
You can use Mailchimp to keep your audience informed with activities and events that are important to them. Use the editor toolbar in a Text, Image or Button content block to create links to calendar events in your marketing email.
Add and Track Videos with Wistia
When subscribers click and watch a video from your email campaign, Wistia will track the views.
Add an Update Your Preferences Link
Add Mailchimp's Update Your Preferences link to your email campaigns to allow your subscribers to update their subscription preferences.
Add Alt Text to Images
Alt text is a short description that displays when a subscribers is unable to access an image. Learn how to add alt text to your email campaigns.
Add a "Read More" Link
With Read More links, you can link to additional content, like articles, in your emails. Learn how you can use conditional merge tags to add a single Read More link. Or, how you can use anchor links to add multiple Read More links to your emails.
Add a Background Image to a Custom HTML Template
Add a background or hero image to your campaigns with custom HTML email templates. Get tips to test your images and fix common issues.
About Unsubscribes
When a subscriber declines to receive further campaigns, it's called an unsubscribe. Learn how unsubscribes work in Mailchimp and how you can manage them.
About the Pay As You Go Plan
Mailchimp's Pay As You Go plan lets you buy email credits as you send. Learn about the Pay As You Go Plan and how it works.
About Subscriber Engagement
Subscriber engagement is a key part of email marketing. Learn how to increase positive engagement and decrease negative engagement.
About Spam Traps
Spam traps are email addresses used by ISPs, anti-spam organizations, and other groups as a way to find people sending email to out-of-date contacts.
About Spam Filters
Even permission-based audiences can fall prey to aggressive spam filters, which we estimate block 10-20% of email from subscribers' inboxes.