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Getting Started with Your Audience

The foundation of great marketing is up-to-date information about the contacts in your audience. Get tips on creating and managing audiences in Mailchimp.

Create a New Audience Group

Use groups to let contacts categorize themselves based on their interests and preferences.

Best Practices for E-commerce Subscribers

Mailchimp helps you grow your e-commerce business and build relationships with customers. Get best practices for keeping an audience, targeted content, and more.

About Transactional Email

If you have an online store, you may want to send your contacts transactional emails with information about their purchases and account activity.

About SMS Marketing Credits

Learn how credits work with Mailchimp's SMS Marketing.

Use Safe Sender Lists to Stay out of Spam Folders

Learn how subscribers can keep your Mailchimp email campaign from mistakenly being marked as spam or junk.

Use Open Tracking in Emails

Open tracking lets you see if your contacts have opened your sent email campaigns. Learn how we track opens and how to view open results.

About Your Legacy Pricing Plan

If you had a paid Mailchimp account before May 15, 2019, you have a legacy pricing plan. Learn about Mailchimp's legacy pricing plans, features, and add-ons.

Requirements and Best Practices for Audiences

An audience of engaged contacts means more sales and a higher return on investment (ROI). Get tips and requirements for maintaining your Mailchimp audience.

About Mailchimp for Shopify Syncing

Learn about how and when your data syncs between your Shopify store and your Mailchimp audience when you connect Mailchimp for Shopify.

Landing Page Reports

Learn how to view reports for your landing pages and what data you can expect to find, including clicks, visits, and revenue.

How the Form Builder Works

Learn how to customize forms, welcome emails, and other response emails with our Form Builder.