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Using Point-of-Purchase (POP) Marketing to Boost Sales

Learn all about point-of-purchase (POP) marketing, including POP marketing benefits, strategies, examples, and tips.

Marketing Operations 101: The Basics Every Business Owner Should Know

Want to improve your marketing campaigns? Use this guide on marketing operations essentials to build a winning team and unlock your brand’s full potential.

Marketing Ecosystem: What on Earth Is It?

What marketers mean by a marketing ecosystem, why it’s such a big deal and what you may want to do about it.

Machine Learning in Marketing: A Complete Guide

Machine learning is a great tool to leverage in many areas of business, especially in marketing. Learn how your digital marketing strategies can benefit from machine learning and AI.

Jewelry Marketing Strategies to Shine Online

Use this guide to learn more effective jewelry marketing strategies, including content marketing, paid ads, SEO and more.

The Importance of IP Reputation in Email Marketing

Your IP reputation is essential for successful email marketing and digital advertising campaigns. Learn how to improve and maintain your online reputation.

Navigating International Marketing Challenges

Explore the key principles of international marketing and unlock opportunities in new markets.

Intent-Based Marketing: The Future of Customer Acquisition

Intent-based marketing is a vital sales and marketing tactic for businesses of all sizes. Learn more about this type of marketing and its benefits.

How to Create a User Persona: Tips and Examples

Explore these user personas examples to see how to create your own. A well-crafted persona is key to elevating your marketing and advertising.

Funnel Reporting: Understand and Visualize Your Marketing Automation Flows

Funnel reporting is valuable for understanding the marketing automation flows. Learn more about marketing and sales funnel reports here.

4 Marketing Segmentation Variables & How They Work

Marketing segmentation variables can help you target an ideal audience for your goods or services. Learn more about these variables and how to use them.

Traditional Marketing – Is It Worth Your Budget?

Is there still a use for traditional marketing in today’s world? If you need help choosing the best marketing strategy for your business, here’s what you need to know about digital and traditional marketing.