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What Are Email Flows and How to Set Them Up

Learn what email flows are and how to set them up to automate marketing, nurture leads, and boost customer engagement.

Guide to Direct Email Marketing

Direct email marketing allows you to send targeted messages to your customers’ inboxes. Read on to learn more about this type of email marketing.

Customer Satisfaction Score: Tips for Improving Your Business

Do you know how well you meet customer expectations and where you could improve? If not, it’s time to measure your customer satisfaction score.

Click Rate vs. Click‑Through Rate vs. Clicks per Unique Opens: Why All Are Important

Is your digital marketing campaign drawing interest and engaging your audience? Learn the differences between click rate clicks per unique opens.

Address Change Fatigue to Break the Burnout Cycle

Are organizational changes affecting your employees’ ability to stay productive? Learn how to recognize change fatigue and implement effective solutions.

How to Boost Employee Morale: Tips for Managers

Discover practical tips for managers to boost employee morale, improve team motivation, and create a positive workplace culture.

75 Blog Ideas to Engage Your Audience

Dealing with writer’s block? We’re here to help. Check out these 75 blog ideas to inspire you to write your next blog post.

Avoid Ad Fatigue: Clever Strategies for Marketers

Want to keep your ads from going stale? Explore smart techniques to breathe new life into your marketing campaigns and overcome the challenges of ad fatigue.

How To Get More Brand Traffic on Your Website

Search, social, email, and more ideas for driving visitors to your website.

4 Simple Steps to Turn Audience Data into Campaigns That Drive Engagement

How to use Mailchimp to collect, organize, and understand your audience data—then use it to market smarter.

The True Crime Network’s Email Campaigns Increase Engagement

Discover how the True Crime Network used Mailchimp email campaigns to increase survey completion by more than 90% and to gain valuable audience insights.

Marketing Shelfie—Billing Edition

Embrace your inner bookworm with our curated list of must-reads that will help grow your business and your bottom line.