How to Do Market Research
Market research can help you learn about your audience and competitors. Check out this guide to learn how to do effective market research.
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How to Write a Marketing Plan & Use a Marketing Plan Template
A marketing plan is essential for outlining and tracking your marketing strategy. Use this guide and our free marketing plan template to get started.
What is ROI in Marketing? How to Make Sure Your Marketing is Making Money
Is your marketing campaign worth the cost? Marketing ROI helps you determine whether your campaign is succeeding–or if you need to try a different method.
Using Point-of-Purchase (POP) Marketing to Boost Sales
Learn all about point-of-purchase (POP) marketing, including POP marketing benefits, strategies, examples, and tips.
Marketing Ecosystem: What on Earth Is It?
What marketers mean by a marketing ecosystem, why it’s such a big deal and what you may want to do about it.
Running Marketing Experiments That Work
Learn all about successful marketing experiments, then design and run your own research to generate traffic, boost sales, and grow your business.
What Is Inbound Marketing?
Inbound marketing is a great way to draw customers to your business. Learn the inbound marketing definition and how to get started with this guide.
How to Develop a Startup Marketing Strategy
Develop a marketing plan to boost the visibility of your startup business, establish a digital marketing presence through strategic positioning and promote your business.
How to Stand Out in an Oversaturated Market
Stand out in a competitive market by refining your brand's value, reaching your audience effectively, and building loyalty.
Free Marketing Features from Mailchimp
Learn all about Mailchimp’s free marketing features, and how they compare to the competition.
How Mailchimp’s Free Marketing Automation Tools Compare to Other Platforms
Learn about Mailchimp’s free marketing tools, and how we compare to the competition.
Targeted Marketing: Reach Your Ideal Audience Every Time
Targeted marketing allows you to implement effective campaigns personalized to specific audiences. Learn more about targeted marketing in this guide.