Building your business really begins when you reach your customers and earn their loyalty by showing that you understand their needs. Talking to them in a targeted, personalized way makes that engagement possible.
Creating timely and personalized marketing can seem daunting to many small business owners, but with the right platform, it’s not just easy—it’s automatic.
Marketing automations allow you to reach the people in your audience with the right message at the right moment, based on what you know about them and the way they interact with your business (or don’t). With Mailchimp, many powerful marketing automations are a part of our Free plan.
In 2020, Mailchimp was rated the No. 1 marketing automation software by Capterra* based on user reviews, and recently Mailchimp was named as one of 50 Best Marketing products for 2021 by G2.
Compared to Omnisend, Sendinblue, and HubSpot, Mailchimp offers more free automation tools on our Free plan. Mailchimp’s other free tools also outshine the competition, with over 250 integrations and a wealth of features.
Automations make it possible to send targeted marketing messages at scale, which boosts results. With automated emails, for example, Mailchimp customers saw, on average, a 95% increase in email open rates and 167% increase in click-through rates compared to sending bulk email.