Compare our plans

Table that shows the cost of Mailchimp's four pricing plans and the top features available in each: the free plan, the Essential plan starting at $9.99 a month, the Standard plan starting at $14.99 a month, and the Premium plan starting at $299 a month.
PLAN

Premium

Advanced features for pros who need more customization.

Standard

Data-driven automation and optimization tools for businesses that want to grow faster.

Essentials

Great for email-only senders who want around-the-clock support.

Free

All the multi-channel tools you need to build your business and grow your audience.

PRICING
Starting at $299 per month
Starting at $14.99 per month
Starting at $9.99 per month
Starting at $0 per month

Contacts & Tiering

Contacts & Tiering
Contacts
Contacts
200,000+ contacts
Contacts
Up to 100,000 contacts
Contacts
Up to 50,000 contacts
Contacts
Up to 2,000 contacts
Audiences
Audiences
Unlimited audiences
Audiences
5 audiences included
Audiences
3 audiences included
Audiences
1 audience included
Seat
Seat
Unlimited
Seat
5 seats
Seat
3 seats
Seat
1 seat
Monthly Email Sends
Monthly Email Sends
3M+**
Monthly Email Sends
1.2M**
Monthly Email Sends
500,000**
Monthly Email Sends
10,000**
Audience features
Audience
Marketing CRM
Advanced
Basic
Basic
Basic

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Audience Insights

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Campaign Engagement

Included

Included

Included

Included

Purchase Behavior

Included

Included

Included

Included

App Engagement
18 months
3 months
1 month
1 month
Website Engagement New
Page Views
Page Views
Site Views
Site Views

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Brand features
Brand
Design

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Not included

Included

Included

Included

Not included

Included

Included

Not included

Not included

Publish Designs from Mailchimp

Included

Included

Included

Included

Download Designs

Included

Included

Not included

Not included

Build and Publish a Website

Included

Included

Included

Included

Included

Included

Included

Included

Site Analytics

Included

Included

Included

Included

Free Mailchimp Domain

Included

Included

Included

Included

Buy a Custom Domain

Included

Included

Included

Included

Connect an Existing Domain

Included

Included

Included

Included

Marketing Channels features
Marketing Channels

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Social Post Scheduling

Included

Included

Not included

Not included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Not included

Not included

Included

Included

Included

Included

Automations features
Automations

Included

Included

Included

Included

Included

Included

Included

Included

Customer Journeys

Included

Included

Included

Free preview
Multiple Starting Points

Included

Included

Not included

Not included

Branching Points

Included

Included

Not included

Not included

Pre-Built Journeys

Included

Included

Included

Free preview
Insights & Optimization Features
Insights & Optimization
Reporting

Included

Included

Included

Included

Included

Not included

Not included

Not included

Testing

Included

Included

Included

Not included

Included

Not included

Not included

Not included

Campaign Insights

Included

Included

Included

Included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Next Best Action New

Included

Included

Included

Included

Subject Line Helper

Included

Included

Included

Included

Integrations

Included

Included

Included

Included

Support features
Support

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Not included

Included

Not included

Not included

Not included