THE #1 AI-POWERED EMAIL MARKETING AND AUTOMATIONS PLATFORM*
Data-driven marketing without the complexity
THE #1 AI-POWERED EMAIL MARKETING AND AUTOMATIONS PLATFORM*
Data-driven marketing without the complexity
Businesses like yours are growing faster—and stressing less
Recommended for your business
Businesses like yours are growing faster—and stressing less
Marketing that delivers results
For 24 years, Mailchimp has helped millions of businesses get more opens, clicks, and sales.
-
97% more clicks
Customers saw up to 97% higher click rates when they used both email & SMS.*
-
See up to 30x ROI
E-commerce businesses see up to 30x ROI* using Mailchimp’s Standard Plan.
-
99% delivery rate
Customers experience 99.99% transactional email delivery rates.*
-
Use powerful AI tools
Our customers have sent over 9.8 billion emails with AI-generated content.*
-
One place for all your data
Unify your data under one roof and use it to generate revenue. Hundreds of app and platform integrations make it easy.
- Measure your ROI impact with advanced reporting & analytics
- Grow your audience with popup forms and lead ads
- Use intelligent segmentation to understand your audience
- Boost engagement with personalized messaging
-
One platform for all your channels
Go beyond email. Add SMS and reach audiences with personalized messages sent at the right times on the right devices.
- Best-in-class email marketing backed by 20+ years of experience
- Seamlessly integrated global SMS marketing
- Dependable, intuitive transactional emails
- Easy-to-use drag-and-drop design tools and hundreds of templates
-
One AI-powered solution to optimize all your results
Mailchimp keeps learning about your business—so you can optimize your marketing strategy 24/7 with AI-driven insights.
- Quickly create content at-scale with AI
- Marketing automations that generate revenue around the clock
- Total visibility into your strategy to understand what works
- Analyze your data to find new opportunities to drive results
Try our Standard plan for free!
Find out why customers see up to 24x ROI* using the Standard plan with a risk-free 14-day trial†. Cancel or downgrade to our Essentials or basic Free plans at any time.
Find out why customers see up to 24x ROI* using the Standard plan with a risk-free 14-day trial†. Cancel or downgrade to our Essentials or basic Free plans at any time.
Find out why customers see up to 24x ROI* using the Standard plan with a 14-day trial†. Cancel or downgrade to our Essentials or basic Free plans at any time.
Find out why customers see up to 24x ROI* using the Standard plan with a 14-day trial†. Cancel or downgrade to our Essentials or basic Free plans at any time.
Get 15% off our Standard plan
Businesses with 10,000+ contacts can save 15% on their first 12 months.† Keep your discount if you change to Premium or Essentials. Cancel or downgrade to our basic Free plan at any time.
Businesses with 10,000+ contacts can save 15% on their first 12 months.† Keep your discount if you change to Premium or Essentials. Cancel or downgrade to our basic Free plan at any time.
Businesses with 10,000+ contacts can save 15% on their first 12 months.† Keep your discount if you change to Premium or Essentials. Cancel or downgrade to our basic Free plan at any time.
Businesses with 10,000+ contacts can save 15% on their first 12 months.† Keep your discount if you change to Premium or Essentials. Cancel or downgrade to our basic Free plan at any time.
-
Generative AI features
-
Actionable insights into audience growth and conversion funnels
-
Enhanced automations
-
Custom-coded email templates
-
Customizable Popup forms
-
Personalized onboarding
Standard
Send up to 6,000 emails each month.Send up to 100 emails risk-free—no credit card required. Save a payment method to unlock 5,900 sends for the rest of your free trial.
Free for 14 days
Then, starts at 0 per month†
per month for 12 months
Then, starts at per month†
†See Free Trial Terms. Overages apply if contact or email send limit is exceeded. Learn More
†See Free Trial Terms. Overages apply if contact or email send limit is exceeded. Learn More
†See Free Trial Terms. Overages apply if contact or email send limit is exceeded. Learn More
AWARD-WINNING SUPPORT
With 24/7 customer support, you’re never on your own
Use onboarding support and purpose-built migration tools to import your contacts and your brand assets.
MIGRATION & ONBOARDING
Switching should make life easier, not more difficult
Get support and marketing guidance when you need it. Every paid plan comes with 24/7 live chat support.
Real businesses drive results with Mailchimp
-
WLRN modernized with Mailchimp SMS marketing
Case Study
The South Florida PBS and NPR affiliate earned a 632% ROI while strengthening the connection between journalism and community.
-
Priority Bicycles tripled abandoned cart conversions
Case Study
The e‑commerce company used Mailchimp’s Shopify integration to target high‑intent customers.
-
Kaylin + Kaylin Pickles switched from Klaviyo and got results
Case Study
The specialty pickle company wasn’t getting what they needed from Klaviyo. With Mailchimp, they drove engagement and audience growth.
11 million businesses and counting use Mailchimp
But don’t just listen to our large, loyal customer base—Mailchimp is also recognized as an industry leader for businesses of many sizes.
Source: G2.com, Inc
Businesses trust us with their email & SMS marketing. You can too.
Plus support for 300+ Integrations
*Disclaimers
- #1 AI-powered email marketing platform: Based on December 2023 publicly available data on the number of customers of competitors that also advertise using AI to enhance their email marketing and automation products and services.
- #1 email marketing and automation platform: Based on May 2025 publicly available data on competitors' number of customers.
- SMS Marketing: SMS is available as an add-on to paid plans in select countries. Application and agreement to terms is required before purchasing credits. Messages can only be delivered to contacts in the country selected. Australia messaging available only for contacts with +61 country code. SMS credits are added to your account after purchase and approval. Credits are issued monthly and unused credits expire and do not roll over. MMS only available for Standard and Premium plans sending to US and Canada contacts. Pricing varies. Click here for details.
- Intuit Assist: Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only. Access to Intuit Assist is available at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type. Features may be broadly available soon but represents no obligation and should not be relied on in making a purchasing decision. For details, please view Mailchimp’s various plans and pricing.
- Personalized onboarding: Onboarding services differ per plan and are available for new or upgraded users with a Standard or Premium plan for the first 90 days after account creation or upgrade. Onboarding services are currently offered in English, Spanish and Portuguese for Premium plans, and in English for Standard plans.
- 97% Higher Click Rate: Based on US users who sent both email and SMS campaigns compared to users who sent only email campaigns from 8/1/23 to 1/05/25.
- 30X ROI: Based on all e-commerce revenue attributable to paid plan users’ Mailchimp campaigns from August 2024 - August 2025. ROI calculation requires an e-commerce store that is connected to a Mailchimp account. Results vary.
- 27X ROI Standard Plan: Based on all e-commerce revenue attributable to Standard plan users’ Mailchimp email campaigns from 12/1/24-11/30/25
- Availability of features and functionality varies by plan type. For details, view plans and pricing.
- 3.1 Billion Emails Sent: Based on InLine AI Assistant feature for December 2023 - August 2024. Standard and Premium plans only.
- Popup forms (beta): Very limited availability to new and existing Mailchimp users and on web browsers only. Features may be more broadly available soon, but represents no obligation and should not be relied on in making a purchasing decision. Availability of features and functionality varies by plan type. For details, view plans and pricing.
*Free Trial Terms: No Credit Card Free Trial: If you are on a Free Trial of the Standard or Essentials plan (each a “Paid Marketing Plan”) that did not require a credit card at sign up, you can send up to 100 emails including bulk sends and automation sends. Adding your credit card during your Free Trial unlocks your plan’s full email sending limits based on your contact tier. Once your Free Trial ends, your credit card will be charged monthly at the current rate for your chosen Paid Marketing Plan (based on your contact tier and email sends) unless you delete your Mailchimp account, change plans, or change to a Free Marketing Plan. Adding SMS Marketing to your marketing plan during your Free Trial requires a credit card and also unlocks your plan’s full email sending limits based on your contact tier for the duration of your Free Trial. SMS Marketing fees are not included in the Free Trial and you will be charged for the SMS credits you purchase once your SMS application is approved during your Free Trial. See full offer terms. Terms, conditions, pricing, special features, and service and support options subject to change without notice.
*Free Trial Terms: No Credit Card Free Trial: If you are on a Free Trial of the Standard or Essentials plan (each a “Paid Marketing Plan”) that did not require a credit card at sign up, you can send up to 10,000 emails including bulk sends and automation sends. Adding your credit card during your Free Trial unlocks your plan’s full email sending limits based on your contact tier. Once your Free Trial ends, your credit card will be charged monthly at the current rate for your chosen Paid Marketing Plan (based on your contact tier and email sends) unless you delete your Mailchimp account, change plans, or change to a Free Marketing Plan. Adding SMS Marketing to your marketing plan during your Free Trial requires a credit card and also unlocks your plan’s full email sending limits based on your contact tier for the duration of your Free Trial. SMS Marketing fees are not included in the Free Trial and you will be charged for the SMS credits you purchase once your SMS application is approved during your Free Trial. See full offer terms. Terms, conditions, pricing, special features, and service and support options subject to change without notice.