Marketing automation is like a second brain for your business.

The more automations you use, the more powerful your MailChimp brain will be. Scroll to explore 10 automations that work together to build your brand and sell more stuff.

Explore The Brain

Retarget With Ads

Find people who visited your site, then bring ‘em back with an ad on the Google Display Network. It’s like a lasso—but for businesses, not cowboys.

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Simply Gum knows what’s up.

Watch how they use retargeting to find people who looked at their site so they can sell a bunch of gum.

Recover Abandoned Carts

Your MailChimp brain can automatically remind people that they have items left in their cart, averaging 37 times more orders than bulk emails.

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Ricky from Nice Laundry has this down.

See how the company uses their MailChimp brain to sell all the stray socks and underwear people leave in their carts.

Find A New Audience With Ads

Find customers like the ones you already have with Facebook and Instagram ads—it’s 25% more effective than interest targeting. Think of it like crashing a friend’s party, except then you sell a bunch of stuff to your friend’s friends.

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Sean at Brooklyn Slate Company gets it.

Check out how they found customers on Instagram and Facebook, and then, BAM, they sold more stuff.

Create An Email

Email means electronic-mail. It also means electronic-way-to-stay-connected-to-customers-so-you-can-sell-more-stuff-mail. But since our customers sent 250 billion of them last year and got 3.4 billion unique clicks, we keep it short and just say email.

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Live Love Polish loves this one.

That’s because they use their MailChimp brain to make emails that sell things. Whoa.

Reward Your Best Customers

Your loyal customers deserve to be rewarded. And since rewarding your customers earns you almost 6 times more orders than bulk emails, you're basically rewarding yourself. Which you deserve.

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Jessica totally does this at Cheese Grotto.

And by “this,” we mean use their MailChimp brain to reward their loyal customers, so they become loyaler customers.

Follow Up On Purchases

Your MailChimp brain knows the people who bought things from you. And it knows that automated follow-up emails increase orders 4.7 times more than bulk emails. So you can send an email to only those people that says, “Hey, people. You bought things. You should buy some other things.” But if you don’t want it to say that, you can tell it to say something else.

Download the app to see how your automations are working.

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Check out how Baron Fig does it.

Baron Fig was all, “Can automations follow up on purchases?” and we were all, “Yep.” But maybe you should see for yourself.

Welcome New Subscribers

Your MailChimp brain can say “hi” to new subscribers while you do something else. Saying hi makes them 5.2 times more likely to buy something, you know.

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Mariquel of Hickies Shoelaces knows the deal.

They use this automation to give new customers the warm and fuzzies. That’s just a saying. But it’s true. (Watch the video for proof.)

Send Order Notifications

Use your MailChimp brain to let customers know when orders have been made or are on their way for delivery. It’s like when we count down to “Happy New Year," except the New Year is a delivery and the numbers are automated emails.

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Listen to Cynthia Rybakoff.

Cynthia asks her brain to send order notifications because she's busy running a company that has the same name as her.

Thank First-Time Customers

Sometimes your regular brain can’t remember to say “thank you." Like when you sneeze and someone says “bless you,” but you forget to say anything back. That’s why your MailChimp brain remembers to thank first-time customers, who go on to order 5 times more stuff than they would from bulk emails. If you remember, maybe say “thank you” to your brain.

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De Wine Spot can show you how.

Watch as the company says “thanks” to first-time customers and they say “cheers” back.

Retarget Site Visitors With Email

Sometimes people visit your site but forget to buy stuff because they’re distracted by a celeb doing a big huge tweet or something. Good thing your MailChimp brain sends them an automated email like, “Don’t forget about this great product. Sincerely, An email.” Those people are more than twice as likely to buy it, and you'll get phone-notified if that happens. Ding!

Download the app to see how your automations are working.

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Pinship is all about it.

Yep. They use this automation. People buy stuff. Things happen in between.

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Wait, what is this brain thing? Wait, what is this?
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