Grow your email & SMS list with popup forms

FAQs

• What is a popup form?

  A popup form gives website visitors and customers the ability to opt-in to your company’s email and SMS list. Visitors can provide contact information, such as their name and email address, in addition to other information that you’d like to gather, such as their intent or demographic info. They typically will submit their information to receive email/SMS communications from your business in exchange for an offer, like a discount, free shipping/consultation, event signup, etc. You can customize the form however you’d like so it’s aligned with your brand, and you can control where it shows up on your site, who sees it, and when they see it. By collecting contact information through a customer signup form, you can cultivate leads and improve your email/sms marketing efforts. On the customer’s end, filling out an email signup form typically grants them access to sale announcements, company updates, new product notifications, exclusive offers, periodic discount codes, and more.

• How do I create a popup form?

  To create a popup form, navigate to popup forms in the left nav. Click on “create popup form” and continue to follow the steps in choosing your form offer (i.e. discount, free consultation, event signup), selecting a template, customizing it to your liking, specifying the audience and targeting triggers, and publishing! Read this KB article for more information on creating your popup form.

• How do I get customers to sign up for email?

  There are several ways to get customers to sign up for email. First, make sure your customers know how they can stay connected to your brand. You can achieve this by ensuring your form is easily visible on your website or by using our popup forms. As well, ensure that your popup form looks branded to your website to make the browsing experience feel more seamless. In addition to making your email signup form visible, give customers a reason to subscribe. In many cases, you can get customers to sign up for email by offering an exclusive discount code, promotion, or other incentivizing offer in return for signing up. Then, to keep your subscribers in the long-term, make sure you’re providing value through your marketing campaigns, whether in the form of high-quality content or exclusive offers. Use the data you collect from customers through the popup form to personalize future campaign content, so your subscribers are receiving the most relevant and tailored messages. In addition to making your email signup form visible, give customers a reason to subscribe. In many cases, you can get customers to sign up for email by offering an exclusive discount code, promotion, or other incentivizing offer in return for signing up. Then, to keep your subscribers in the long-term, make sure you’re providing value through your marketing campaigns, whether in the form of high-quality content or exclusive offers. Use the data you collect from customers through the popup form to personalize future campaign content, so your subscribers are receiving the most relevant and tailored messages.

• Who has access to forms?

  All customers across all plans can create, edit, and publish a popup form.

• How do I use a campaign template for a signup form?

  You can use Mailchimp’s Form Builder to create custom online signup forms where your customers can opt-in to receive emails and other notifications. Email signup forms can be a great tool for engaging with your audience and connecting them with new content and company updates. You can find Mailchimp’s Form Builder tool in the forms tab in the left nav. Using this tool, you can access signup form templates and build, design, and edit customer signup forms.

• How do I make a custom signup form in Mailchimp?

  To make a customized signup form in Mailchimp, use our Form Builder. You can build, design, and even translate customer signup forms for your website within our Form Builder tool. We also offer advanced form customization for paid account holders. With advanced form customization, you can directly edit the code of customized business forms, enabling you to tailor a wide range of forms to your liking.

• What is an email signup form?

  An email signup form gives website visitors and customers the ability to opt-in to your company’s email list. Visitors provide some basic contact information, such as their name and email address, and submit the email signup form to receive email communications from your organization. Oftentimes, email signup forms will pop up on a website or appear at the bottom of the page. By collecting email addresses through a customer signup form, you can cultivate leads and improve your email marketing efforts. On the customer’s end, filling out an email signup form typically grants them access to sale announcements, company updates, new product notifications, exclusive offers, periodic discount codes, and more.

• How do I make a simple signup form?

  The easiest way to create an email signup form in Mailchimp is by using our Form Builder. Use this tool to access sleek signup form templates, build customizable forms, and edit existing forms.