What Is a Heat Map In Business?
A heat map is a data visualization tool that shows how customers are interacting with content. Learn more about heat maps and how they work.
Measure Email Performance
Opens, clicks, conversions—learn how to tell if people like what you're saying, and how to make it better.
Latest items
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3 Tips for Optimizing Email Content in Real Time
Learn these must-know tactics to successfully prepare for Black Friday and Cyber Monday.
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How to Measure Your Email Marketing Success
Track your performance and improve with every campaign.
10 min read
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Make Your Emails Look Great in All Inboxes: Why Testing Matters
Here’s how to catch problems with your campaigns before you send them.
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Pro Tips for Auditing Your Client’s Mailchimp Account
Because of founder Brett Farmiloe’s auditing background, it’s in his agency Markitors' DNA to analyze every piece of information and formulate a story using that data. Here are his tips for a good email audit.
