Measure Email Performance
Opens, clicks, conversions—learn how to tell if people like what you're saying, and how to make it better.
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How the Museum of Contemporary Art Denver Tripled Their Email Revenue | Mailchimp
MCA Denver uses Mailchimp’s premium email templates and integrations to simplify their marketing.
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3 Tips for Optimizing Email Content in Real Time
Learn these must-know tactics to successfully prepare for Black Friday and Cyber Monday.
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How to Create Campaigns That Deliver Results
5 steps for building measurable marketing campaigns
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How Jopwell Tripled Their Email Volume and Maintained an Open Rate of 30%
The diversity hiring service uses Mailchimp’s Marketing CRM and data insights to get a holistic view of their candidates and clients.
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How to Measure Your Email Marketing Success
Track your performance and improve with every campaign.
10 min read
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Email Marketing 101: A Beginner’s Guide for Small Businesses
What is email marketing and why does it matter?
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How to Review and Measure the Success of Your Small Business Blog
Revisit your goals to find out what you did well and where you can improve.
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Marketing Analytics
A math-based discipline that seeks to find patterns in data to increase actionable knowledge. Analytics employs statistics, predictive modeling, and machine learning to reveal insights and answer questions.
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Email Automation
The use of predefined rules to trigger email messages based on specific actions customers take—or don’t take.
