Measure Email Performance
Opens, clicks, conversions—learn how to tell if people like what you're saying, and how to make it better.
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3 Tips for Optimizing Email Content in Real Time
Learn these must-know tactics to successfully prepare for Black Friday and Cyber Monday.
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The breakdown: marketing attribution models
What are marketing attribution models and how do they help companies understand their customers better?
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How to Succeed at Digital Marketing as a Nonprofit
Digital marketing is necessary for almost any organization, but it can seem daunting. This is especially true for nonprofit organizations with limited time and resources. But with the right strategy, anyone can create a meaningful online presence.
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How to Create Campaigns That Deliver Results
5 steps for building measurable marketing campaigns
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How Jopwell Tripled Their Email Volume and Maintained an Open Rate of 30%
The diversity hiring service uses Mailchimp’s Marketing CRM and data insights to get a holistic view of their candidates and clients.
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How to Measure Your Email Marketing Success
Track your performance and improve with every campaign.
10 min read
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Email Marketing 101: A Beginner’s Guide for Small Businesses
What is email marketing and why does it matter?
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How to Review and Measure the Success of Your Small Business Blog
Revisit your goals to find out what you did well and where you can improve.
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Marketing Analytics
A math-based discipline that seeks to find patterns in data to increase actionable knowledge. Analytics employs statistics, predictive modeling, and machine learning to reveal insights and answer questions.
