Measure Email Performance
Opens, clicks, conversions—learn how to tell if people like what you're saying, and how to make it better.
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Bharat’s Babies Favorite Feature Combo
How Bharat Babies manage marketing on the go with Mailchimp's mobile app.
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Email Design and Storytelling With Alps & Meters
“At the foundation of every product we make or story we write on our blog, we want to convey a strong sense of tradition through the images and words that we use.”
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Lovepop and A/B testing Done Right
Learn how this feature helped the custom pop-up greeting card company double their engagement and revenue.
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Buying In: Build Better Sales with Email
Heral Patel shares tips and tricks on what works for his agency's clients, what doesn’t, and why the most important factor in selling online may be trust.
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Single Email or Series? Choosing the Most Effective Automation for Your Business
Take a closer look at data from 150,000 businesses that use Mailchimp to compare single and multiple-email automations and learn which yields better results.
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The 3 Secrets Behind this Record Label's Impressive Open Rates
The record club isn’t Secretly Store’s main business. But it's a decision that’s led to astronomical open rates that hover around 75% (and higher) for every newsletter.
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Email Marketing Guide for Successful Campaigns
Learn the basics of creating email campaigns in Mailchimp and best practices to consider when developing your email marketing plan.
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Subject Line Comparison
The best and worst open rates in Mailchimp.
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Effects of List Segmentation on Email Marketing Stats
Does list segmentation really help email marketing stats?
