Measure Email Performance
Opens, clicks, conversions—learn how to tell if people like what you're saying, and how to make it better.
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Email Design and Storytelling With Alps & Meters
“At the foundation of every product we make or story we write on our blog, we want to convey a strong sense of tradition through the images and words that we use.”
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Lovepop and A/B testing Done Right
Learn how this feature helped the custom pop-up greeting card company double their engagement and revenue.
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How Long Should You Run Your A/B Test?
We analyzed thousands of A/B testing campaigns to help you pick the right metrics and duration for your tests.
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Buying In: Build Better Sales with Email
Heral Patel shares tips and tricks on what works for his agency's clients, what doesn’t, and why the most important factor in selling online may be trust.
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Single Email or Series? Choosing the Most Effective Automation for Your Business
Take a closer look at data from 150,000 businesses that use Mailchimp to compare single and multiple-email automations and learn which yields better results.
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How Digital Impulse Maximizes Automation
Digital Impulse shares insights on how creative email automation solutions have helped their clients meet their goal to convert more.
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The 3 Secrets Behind this Record Label's Impressive Open Rates
The record club isn’t Secretly Store’s main business. But it's a decision that’s led to astronomical open rates that hover around 75% (and higher) for every newsletter.
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Delectable Data: A Case Study in Data-Driven Email Lists
How Atlanta-based digital agency FortyFour helped Southern Kitchen bridge the gap between content and commerce.
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Staying Afloat: How to Thrive in Deep Data
FortyFour's Ryan Anderson has toiled tirelessly behind the scenes, using data to drive success.
