Measure Email Performance
Opens, clicks, conversions—learn how to tell if people like what you're saying, and how to make it better.
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Make Your Emails Look Great in All Inboxes: Why Testing Matters
Here’s how to catch problems with your campaigns before you send them.
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Building Better Customer Connections
How Jittery Joe’s Coffee is using CRM tools to understand and communicate with their audience while keeping their eyes on expansion.
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How Essence of Email Increased One Company’s Email Marketing Revenue by 1076%
When an online store wanted to get more out of their email marketing, Essence of Email saw an opportunity to implement behavioral flows, list acquisition efforts, and conversion rate best practices. Here’s how they did it.
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Mastering Campaign Reports with SweetWater Brewing Company
How this popular Peach State beer maker uses reports to turn their emails into (liquid) gold.
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Getting the Most Out of Your Mailchimp Reports
When you know what your campaign data is telling you, you can make better marketing decisions.
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Open Rate Success with Sid and Ann Mashburn
How the retail power couple segmented their audience to build better customer relationships.
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Pro Tips for Auditing Your Client’s Mailchimp Account
Because of founder Brett Farmiloe’s auditing background, it’s in his agency Markitors' DNA to analyze every piece of information and formulate a story using that data. Here are his tips for a good email audit.
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Vinylmnky's Go-To Feature Recipe
How Vinylmnky personalizes with segmentation and merge tags.
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Bharat’s Babies Favorite Feature Combo
How Bharat Babies manage marketing on the go with Mailchimp's mobile app.
