Measure Email Performance
Opens, clicks, conversions—learn how to tell if people like what you're saying, and how to make it better.
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Email Marketing Guide for Successful Campaigns
Learn the basics of creating email campaigns in Mailchimp and best practices to consider when developing your email marketing plan.
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Effects of List Segmentation on Email Marketing Stats
Does list segmentation really help email marketing stats?
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Impact of Mobile Use on Email Engagement
Click rates vary by device, link placement, design responsiveness.
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Subject Line Comparison
The best and worst open rates in Mailchimp.
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Marketing Automation Examples: Getting Started with Email Automation
Reach out to your newest subscribers and customers to keep them engaged, improve retention, and cultivate lasting relationships.
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Getting Started with Mailchimp
Learn how Mailchimp can help you connect with your audience and take your marketing to the next level.
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Unstuck in Time: A Case Study
How Mike Gottfried of Eastmont Group helped MyPorter, a self-storage company in Atlanta, stand out from the crowd.
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How to Fix Your Broken Newsletter
Your first attempt at newsletters won't be the best. To help you regain your footing, we talked to an agency that’s been there, done that — and tried again.
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RetroSupply Co.'s Tips for A/B Testing and List Growth
Like so many Mailchimp customers’ small businesses, Retro Supply Co. started out as a side hustle.
