About the Audience Manager Beta

We’re exploring ways to simplify how you work with your contacts in Mailchimp with a new beta focused on audience management tools. The first step is a beta feature that lets you work with your contacts, campaigns, and reports in the context of a single list at a time.

We hope this feature will make it easier for you to view and manage your audience in Mailchimp, but you can opt out at any time if you find it’s not meeting your needs. In this article, you’ll learn about this beta, how to navigate your account if you choose to participate, and how to opt out if you need to.

Things to Know

Here are a few key things you should know about this beta.

  • We'll notify you as we add features to this beta, and you can always opt out at any time.
  • Participating in this beta won’t affect any data in your Mailchimp account.
  • In this beta you'll only be able to view reports and campaigns in the context of lists that are currently active in your account. To view data associated with deleted lists, you'll need to opt out of the beta.


As a best practice, we recommend you only maintain one master list in Mailchimp, and use our list tools to organize and target contacts. Lists don’t share data with each other, so maintaining multiple lists can also result in a higher monthly bill if you have duplicate subscribers across lists.

We realize there are parts of the Mailchimp app that might discourage our users from thinking of their master list as their overall audience. Our goal with this beta is to explore solutions to this problem that will simplify how you work with your contacts, or audience, in Mailchimp.

About the Beta

For this beta, we’ve renamed “lists” to “audiences,” and changed how you work with your lists. You can view all the pages in Mailchimp’s main navigation through the lens of one list at a time, including the Campaigns, Audience, and Reports pages. When you navigate to each page, you’ll only see the campaigns, contacts, and reports for the audience you’re currently working with.

Everything else you do in Mailchimp works exactly the same as it always has, like creating campaigns, sharing and viewing reports, and managing your account.

Opt Out of the Beta

You can opt out of the Audience Manager beta at any time, so feel free to poke around a bit before deciding whether to stick with it. If you need to opt out, scroll to the bottom of the Campaigns, Audience, or Reports pages and click the Go back to how things were link in the Thanks for trying out the Audience Manager! box.

After you click the link, you’ll immediately be removed from the beta and we’ll display a form to gather feedback on your experience. Your feedback helps us improve Mailchimp for everyone, but you do not have to leave any if you don’t want to. To close the feedback form and opt out without leaving any feedback, click Close.

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