Getting Started with Segments
Your Mailchimp audience contains a lot of data about your contacts. You can use this data to create segments and send targeted campaigns.
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Segmentation is a powerful tool that filters contacts with similar audience field data, group preferences, e-commerce activity, and much more. Use segmentation to view contacts and send them emails, text messages, or ads based on their interests, purchases, and other criteria they have in common.
In this article, you'll learn how to create simple and complex segments from the contact table, the email builder, or the SMS builder. You’ll also learn how to send an email or text message to existing segments or new segments.
From the contact table, you can create, view, and save segments for later use. Regular segments are available to all plan types and range from simple one-condition segments to complex segments using up to 5 conditions. Regular segments can include email contacts or SMS contacts.
To create a segment from the audience contact table, follow these steps.
In this example, we'll create a simple, one-condition segment of contacts who joined the audience after the most recent email was sent. Since simple segments only have 1 condition, the And/Or logic won’t impact the results.
Complex segments allow you to combine up to 5 conditions to identify specific contacts in your audience. When you combine segmentation criteria, pay attention to the And/Or logic within your conditions.
Create a segment of contacts who meet any of your individual conditions, or all of them together.
Term | Meaning | Example |
---|---|---|
Or | This logic tells our system to show you contacts who meet one or more of your conditions. | Any contacts from either Boston or Chicago. |
And | This logic tells our system to show you contacts who meet all of your conditions. | All contacts who opened your last campaign and made a purchase in your store. |
In this example, we'll create a complex segment of contacts who are members of a specific group and who joined the audience after a certain date.
When you're ready to send an email or text message to a segment, start from the Segments page in your audience, the email builder, or the SMS builder.
To send an email to an existing segment from the Segments page, follow these steps.
You can create and send any type of email to a segment. For regular, multivariate testing, plain-text, or RSS emails, you'll find segmentation options on the Recipients step within the email builder. To include or exclude individual subscribed email contacts from your email, create and send to a pasted segment within the email builder.
To send a regular email to a segment from the email builder, follow these steps.
Use a pasted segment within the email builder to include or exclude individual subscribed email contacts from your email send.
To send a regular email to a pasted segment, follow these steps.
To send a text message to a segment from the SMS builder, follow these steps.
To learn more about how to create and send an SMS text message, check out Create and Send an SMS Marketing Message.
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Your Mailchimp audience contains a lot of data about your contacts. You can use this data to create segments and send targeted campaigns.
Create your Mailchimp audience so you can import and collect new contacts for your emails.