Google Remarketing Ad Reports

Reports help you measure engagement and audience response for your retargeting ad, including views, clicks, and return on investment (ROI).

In this article, you'll learn about your retargeting ad report.

View your report

To view your report, navigate to the Reports section of your Mailchimp account. Click the name of your ad to continue.

Report statistics

After your audience is built and your ad is active, it'll take a little while to see significant results on your report—usually about a month or so. Retargeting is a long-term strategy, and this is totally normal.

Here's what you'll find in your ad report, and what the terms mean.

• People reached
  The total number of people who see your ad.
• Impressions
  The number of times your ad was displayed. If a viewer sees your ad 3 times, that's 1 person reached and 3 impressions.
• Clicks
  The number of clicks your ad received.
• First time buyers
  The number of people who clicked your ad and bought something for the very first time.
• Total revenue
  The amount of money your ad made (excludes shipping and tax).
• Cost per click
  The estimated amount you spend each time a viewer clicks your ad.
• Avg. daily budget
  The average amount you've spent per day on the ad.
• Total cost
  The current cost of your ad.
• Total products sold
  The total number of products sold through your ad.
• Total orders
  The total number of orders generated by your ad.
• Average order amount
  Average order amount for orders generated by your ad.
• Return on investment (ROI)
  A measure of the return you get for the money you spent on the ad.