Restricted Data Processing for Google Remarketing Ads

When you create a Google Remarketing Ad in Mailchimp, you can turn on restricted data processing and limit certain identifiers and other information you collect in your audience. This helps you comply with the California Consumer Privacy Act (CCPA).

In this article, you’ll learn how to enable restricted data processing for Google Remarketing Ads

Before you start

Here are some things to know before you start.

• You can control restricted data processing for your Google Remarketing Ads on published landing pages, websites, and connected stores. If you take no action, restricted data processing will not be enabled.
• According to Google, if you enable restricted data processing, Google will only show non-personalized ads to eligible users in California. Your non-personalized ads are based on contextual information, such as the content of your site.
• Google restricted data processing is a Google feature offered by Google for its users. Google and Mailchimp are not affiliates or partners.

About the California Consumer Privacy Act

The CCPA is a data privacy law that gives California state residents various rights to their personal information. Google offers restricted data processing in connection with the CCPA to help you meet your compliance needs.

Learn more about Google’s restricted data processing.

Enable restricted data processing

Each Google Remarketing Ad you create is associated with your Mailchimp website, landing page, or connected store. You can enable restricted data processing for each site or page on an individual basis, at any time.

For example, if you enable restricted data processing for a landing page, the setting will apply only to that page and its associated ads.

Enable restricted data processing for your website

To enable restricted data processing for your website, follow these steps.

1. Click Website.
   
2. Click Website.
   
3. Click Update site tracking.
   
4. In the pop-up modal, use the toggle to enable Google Ads Restricted Data Processing.
   
5. Click Save.

Great! Restricted data processing will be enabled for any Google Remarketing Ads associated with your Mailchimp website.

Enable restricted data processing for your landing page

To enable restricted data processing for your landing page, follow these steps.

1. Click Campaigns.
   

2. Click All campaigns.

3. Click the name of the landing page you want to work with. If your landing page is already published, click the drop-down menu and choose Edit.
   

4. Scroll to the Settings & Tracking section and click Edit.
5. Click Accept to agree to our additional terms. You'll only need to accept the terms once.
   
6. Check the box next to Enable Restricted Data Processing.
   
7. Click Save.
   

Well done! Restricted data processing will be enabled for any Google ads associated with your landing page. If you have multiple landing pages, be sure to enable restricted data processing for each one individually.

Enable restricted data processing for your connected store

To enable restricted data processing for your connected store, follow these steps.

1. Click Integrations.
   
2. On your store's page, scroll to the Google Ads Restricted Data Processing section and click Enable.
   

That's it! Restricted data processing is now enabled for any Google Remarketing Ad connected to your site.

Next steps

Check out these guides to learn more about Google Remarketing Ads in Mailchimp.

Getting Started with Google Remarketing Ads
After Google Remarketing Ad Submission
Google Remarketing Ad Reports