Find Mailchimp Data in Google Analytics
If you've enabled Google Analytics tracking on your Mailchimp email, landing page, or website, learn how to find the results in your Google Analytics account.
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If you have a Google Analytics account, add Google Analytics tracking to your Mailchimp marketing emails to pass Google data back to your Mailchimp campaign reports. Set up conversion tracking in Google Analytics to track contacts based on clicks and purchases on your website.
We can also store your Google Analytics ID to track visits to your campaign pages and hosted campaign archive, so you can see traffic to these pages in your Google Analytics account.
In this article, you’ll learn how to add Google Analytics tracking to your marketing emails, customer journeys, A/B testing campaigns, campaign archives, and audience pages.
Here are some things to know before you begin this process.
You'll need to authorize a connection between Mailchimp and a Google Analytics account before you add Google tracking to your marketing emails.
To connect your Mailchimp account with a Google account, follow these steps.
You'll return to your Mailchimp account and a success message will appear. Now you're ready to add Google Analytics tracking to your regular marketing email
To add Google Analytics tracking to a regular marketing email in Mailchimp, follow these steps.
When you check the box to enable tracking, we'll show the email title as it will appear in your Google Analytics account after the email is sent. The Google Analytics title combines the Mailchimp marketing email title with the date to make it easy to search for in your Analytics dashboard.
To add Google Analytics tracking to all of your customer journey emails in Mailchimp, follow these steps.
To edit the Google Analytics UTM parameters for an individual email in the journey, follow these steps.
To default back to the original UTM parameters, click Reset Defaults.
Note
If you use Classic Automations, Google Analytics can be added to them. The only exception is the single welcome email. That automation type doesn’t accept Google Analytics tracking.
To add Google Analytics tracking to your A/B testing campaign in Mailchimp, follow these steps.
When you check the box to enable tracking, we'll show the campaign title as it will appear in your Google Analytics account after the campaign is sent. The Google Analytics campaign title combines the Mailchimp campaign title with the date and the Campaign ID.
For A/B testing campaigns that test content, each combination of the campaign will have a different web ID. Before you send your campaign, make a note of these unique IDs so you'll know which Google Analytics title goes with which combination of your email.
To find each combination's unique web ID, follow these steps.
Statistics for marketing emails and customer journeys with Google Analytics enabled can be viewed in both your Google Analytics account and in the Analytics360 section of the Mailchimp email report.
To view the Analytics360 report for a marketing email, follow these steps.
To view the Analytics360 report for a customer journey, follow these steps.
The statistics in the Analytics360 section of the email report relates to visitors who entered your website through a link in the email you sent. If the statistics in your Google Analytics account don't match the ones in Mailchimp, we're likely still waiting for Google to finish pushing analytics data to your Mailchimp account.
The following are definitions of the terminology used in the Analytics360 report. For more information, check out Google's support documentation.
To add Google Analytics tracking to your email campaign archives and pages, follow these steps.
All set! A summary of this traffic can be found in your Google Analytics reporting under Traffic Sources.
Consider these possibilities if you see behavior you don't expect.
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If you've enabled Google Analytics tracking on your Mailchimp email, landing page, or website, learn how to find the results in your Google Analytics account.
Enable additional tracking options for campaigns to gain more insight about your subscribers.