About Landing Pages
Learn how landing pages work in Mailchimp and how you can use them to streamline your marketing.
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When you create a landing page in Mailchimp, you may want to edit the default URL to be more on-brand or descriptive. If you have a paid plan, you can even customize it with your own domain.
In this article, you'll learn about editing options for landing page URLs.
We host landing pages on our servers, and each Mailchimp landing page has a unique URL. Landing page URLs include the domain mailchi.mp
and a URL path that's split into two parts: an identifier and a landing page subject.
mailchi.mp/identifier/landing-page-subject
The identifier is unique to the audience associated with your page. The landing page subject is chosen by you and is unique to your landing page.
You can preview the URL in the landing page builder, but it won't be activated until you publish.
Here are the parts of a landing page URL you can edit depending on your plan.
If you're on our free plan, the identifier part of the landing page URL is an alpha-numeric string that's randomly generated when the page is published.
You can edit the last section of your landing page URL regardless of your account type. Here's an example:
mailchi.mp/65346a1f4def/free-fern-giveaway
If you have a paid plan, you can use a verified email domain in the identifier section of your URL. This helps promote your brand and make your URLs more recognizable to your audience when you share them online.
Your default URL includes the domain of the From email address for your audience, but you can choose to change it to any of your account's verified domains. You’ll find the default From email address in your audience settings. You can also choose from any of your account’s verified email domains.
Here's what a landing page URL with a verified domain might look like:
mailchi.mp/pottedplanter/free-fern-giveaway
Any Mailchimp account can connect a domain or subdomain purchased from a third party. This will allow you to use a domain or subdomain to replace the mailchi.mp
part of your landing page URL.
For example, if you connect the domain pottedplanter.com, you can customize your URL to look something like this:
pottedplanter.com/end-of-summer-sale
Or you can choose to connect a subdomain, like plants.pottedplanter.com
, and customize your URL like this:
plants.pottedplanter.com/end-of-summer-sale
To learn how to use your domain or subdomain in Mailchimp, take a look at our article about how to Connect a Domain or Subdomain.
According to our Terms of Use and Copyright and Trademark Policy, you must be authorized to use any domain names, trademarks, or copyrights you include in your URLs. If we receive a complaint that you're using a domain name or other intellectual property that you don't have the right to use, we will investigate the complaint and may suspend or terminate your account for violating our policies.
The main benefit of customizable page URLs is to make them more recognizable to your audience. Here are a few tips on crafting effective URLs to help you get the most out of this feature.
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Learn how landing pages work in Mailchimp and how you can use them to streamline your marketing.
Learn how to create, publish, and edit landing pages in Mailchimp.
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