Getting Started with Tags
Tags are labels you create to help organize your contacts in Mailchimp. Learn how to use tags, where to find them, and how to get started.
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Tags are the easiest way to organize your audience and label contacts based on information you have about them. There are a few ways to target contacts based on tag data. You can do this from the contact table, when you create a campaign with an automation, and more.
In this article, you'll learn how to send to tagged contacts in your audience.
Here are some things to know before you begin this process.
To send a campaign to tagged contacts from the contact table, follow these steps.
Awesome! Repeat this process to target more tagged contacts.
To send a campaign to tagged contacts from a contact profile, follow these steps.
Nice! Repeat this process to target other tagged contacts in your audience.
To send an email campaign to a tag from the Tags page, follow these steps.
Nice work! Repeat this process to target more tagged contacts.
There are a couple options for sending to tagged contacts from the email builder.
Choose any tag in your audience directly from the email builder. After you select your audience, click the Recipients drop-down to choose from your saved tags. The drop-down may vary slightly depending on the type of campaign you’re creating.
After you’ve chosen your recipients, click the recipient count to view the contacts included.
To create a segment from the email builder to target tags in your audience, follow these steps.
Nice work! Use these steps any time you want to target multiple tags from the email checklist.
Target contacts by creating reusable, saved segments based on tag data. For example, you might want to target contacts from more than one tag, or combine tag data with other information you have about your contacts.
To do this, create a segment with the conditions set to the tag or tags you want to target, and any other segment operators you want to use. Save your segment to reuse it as many times as you need.
Use a Customer Journey to send an email when you add a specific tag to a contact. The message can be anything you want to communicate to the tagged contacts, like a special offer or a follow-up after an event.
To send an automated email to your tagged contacts, follow these steps.
In the Customer Journey Builder, edit the starting point settings to choose the tag you want, then schedule and design your journey.
Contacts that were tagged before you turn on your Customer Journey won't receive these emails.
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Tags are labels you create to help organize your contacts in Mailchimp. Learn how to use tags, where to find them, and how to get started.
Learn how to create and assign tags to your contacts to organize your audience, or remove them if you need to.
Learn how to access the Tags page, where you can view, manage, and create tags for your list.
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