Types of Landing Page Templates

When you create a landing page, you’ll select a template to design your campaign. Whether you want to grow your audience or showcase a product or service, there’s a template that can help you meet your goals.

In this article, you'll learn about the different types of landing page templates.

About landing page templates

Landing page templates come in two categories: basic and themed. Each uses the drag-and-drop editor, so you can add and remove content blocks to customize your content.

Like our Mailchimp email campaigns, landing pages are mobile-responsive, so your design will look great on any device.

For an overview of how content blocks work, and which ones are available on landing pages, check out our About Content Blocks article.

Basic templates

Use our basic templates to add your own content to a blank landing page layout. These templates also feature a special logo placeholder that automatically pulls in your default brand logo.

Grow Your List

This template comes with a Signup Form content block. Use it to encourage visitors to sign up for your audience. Collect email and subscribed SMS contacts. You’ll need an approved Mailchimp SMS Marketing program to add new SMS contacts.

Consider offering potential subscribers a free download or entry into a contest. Bonus: Like our other form options, you can segment by signup source to target your landing page subscribers later.

Promote Products

This template comes with a Product content block. Use it to promote a product or service, or advertise a sale. Insert a product from your store, style the page to fit your brand, and customize your sales pitch.

Themed templates

Looking for some inspiration? Use our themed templates to get started. These templates include placeholder images and text, but like our basic templates, you can use the drag-and-drop editor to add your own content.

Lead Generation

Each of the Lead Generation templates include a signup form content block. You’ll also find editable background images, plus, Text, Image, Image + Text, and Button content blocks in the Wild Country, Bandmates, and Gardenhause templates.

Promote Products

Each of the themed Promote Products templates include a Product content block that allows you to promote popular products from your e-commerce store.

Both the Modern and Maria templates also include editable background images, and Text, Image, Image + Text, and Button content blocks.