“When I met Seth, it was at the end of a long day of interviews,” Wright says. “He comes walking in after we’ve seen 7 or 8 other people, and he kept going on and on about Doctor Who. I talked to the office manager next to me and was like, ‘No way, I can’t use this guy.’ But the office manager declared, ‘I’ll take him.’”
“I was very interested in writing,” Rasmussen says. “I showed up to that interview without much experience besides a couple of scripts under my belt. But I was fascinated with words—and maybe a little obsessed with Doctor Who.”
Eventually, Wright and Rasmussen realized their shared love of writing was something of a secret weapon. That led them to join forces as Small Biz Triage, a marketing agency with a strong focus on email marketing and e-commerce for small businesses.
And the rest, as they say, is history.
Finding a mantra
Rasmussen knew he didn’t have much experience when he first met Wright, but he was eager to learn. As he and Wright worked to develop TheFilmSchool’s marketing strategy, he discovered how much he enjoyed writing newsletters. So when he and Wright began Small Biz Triage, they deliberately made email a cornerstone of their business.
“In those days, Mailchimp was very different,” Rasmussen says. “This was before e-commerce played such a big role in the platform, so the data was really centered on open and click rates. I became very interested in extrapolating that data into decisions about what to do. As I worked with Nate on other clients, I became very focused on the words and the writing. And as more clients pushed toward selling things online, we naturally moved into that space as well.”