Business Tips
A little knowledge can go a long way. Use these smart, simple ways to reach your goals, no matter how big or small.
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Holiday Marketing Tips With Melissa
Too often businesses overcomplicate their strategy. Here’s how we plan.
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Meg Realizes the Importance of Product Testing
And she learns the hard way of what happens when you don't.
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How To Build Your Brand Voice
We've learned that like anything else, writing takes practice.
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Deliverability for Your Clients
We discuss the things that you (and your clients) can do to make sure your emails reach subscriber’s inboxes.
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Increasing Revenue Through Abandoned Cart Messaging and Incentives
We focus on the revenue-boosting benefits of incentivizing your campaigns and sending abandonment messages to your clients’ customers.
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How Mailchimp Does Deliverability
Our VP of Operations Joe Uhl talks about what sets Mailchimp apart in terms of operations, delivery, IT, facilities, and office management.
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The Power of Personalization : How to Humanize your Email Efforts
In our last issue, we dove into segmentation and automation. Now it’s time to dig in to personalization.
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Automating Potential Leads
Author Paul Jarvis describes how he uses automations to take on a constant challenge for any agency or freelancer.
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Increasing Revenue Through Personalization and Social Media
Sending impersonal, irrelevant messages is a surefire way to encourage your clients’ subscribers to tune out. Luckily, there’s an easy fix.