Examples of effective customer relationship marketing
One thing you can do routinely is send a personalized thank you note to a client that buys a product or uses a service. Again though, do be sure that clients can tell the message was meant for them. Never send a general message that dozens of clients receive. Always make it special and gracious.
Another example would be to offer a special promotion to a customer when it is their birthday, a holiday, or when their company celebrates an anniversary. Actions such as these go a long way toward customer relationship management in marketing.
These strategies are examples of how automation can work for you. Find a way to be able to see when these occurrences have taken place via an automated system. In such cases, it is appropriate for a correlating email to be sent to them. Be sure to give those emails a personal touch though.
Customer retention strategies
A part of customer relationship management is being able to tell when customers have not made a purchase in a while. Use this as an opportunity to communicate with them. Thank them for purchasing from you in the past, then offer a discount to encourage them to return.
Establishing a rewards program is another way to retain customers. Not only should you establish a rewards program in the first place, but it is critical to follow through. A customer will usually know if they have reached a milestone with your company. If you fail to recognize them and ensure they receive their reward, you may well lose them.
You can offer different kinds of rewards. For example, one way is to recognize an anniversary. Develop a way to see when a client has been with you for a specific amount of time. Then you could offer a discount on your service if they use you again right away.
Another way is if they have reached a significant dollar amount in services with your firm. You can recognize that with an immediate discount on your tasks for them, redeemable within the next month or so.
If they are a prospective client, and you want to win them over, offer them a price discount if they become one immediately. Make the offer as well as the communication personal. You want to convey how important their business is to you. At the same time, you want them to feel like they need your services. Explain all you can do for them. Build that relationship from the very start.
Strengthening your relationship with customers
We hope we have inspired you to implement a customer relationship and marketing strategy of your very own. Using this guide will give you a great head start and help you learn how to effectively connect with your customers and keep them returning.
If you are looking for an expert to get you on your way, check out what Mailchimp can do for you. You will find this a terrific way to increase referrals. Begin your customer journey with us right away.
At Mailchimp, we will help you strengthen your relationship with your clients. With our professionals, you have a partner in your marketing strategy efforts.