We wanted to kick off this issue with a note of gratitude. What’s in Store just crossed over the 1 million subscriber mark, and we literally couldn’t have done it without you. We’ve got lots more in store (sorry), so be sure to keep checking in with us every other week for e-commerce tips, tricks, and advice to help build your brand.
While volunteering for the homeless in Austin, Texas, Tim Scott and his wife Agata had an epiphany. “We had seen a problem and decided to do something about it,” he says.
That realization led to the founding of Mitscoots Outfitters in 2012. The clothing and accessories company’s mission is to outfit and employ individuals transitioning out of homelessness. Tim invited the What’s in Store crew to the Mitscoots Outfitters warehouse where he explained how using Mailchimp’s predicted demographics has helped them sell merch and get the message out.