Mike Macadaan likes identifying problems. In fact, the first product he created solved a problem that most of us had simply accepted as an unavoidable life frustration: tangled cords. As founder and CEO of leather-accessories brand This is Ground, Mike offers goods that organize creative and tech tools. That first product is called the Cord Taco, and it’s still his #1 bestseller.
Mike discovered the tangled cord problem as a casual people watcher. “If you watch close enough, frustration eruptions are all around us,” he told me. Once the Cord Taco took off, he knew he was onto something — and that problem-solving approach became his business philosophy.
Turns out, tangled cords were just the beginning. Whether you’re traveling across the country or just commuting to work, chances are you’re toting around many tools you need to get your job done. Mike saw a chance to create fashionable accessories to prevent people from being bogged down with their gear. Being properly — and stylishly — organized is the first step in embarking on a creative journey!