Having been surrounded by Dutch design her whole life, Natalie van Dijk was inspired to bring the colors and textiles of her native Amsterdam to the States. And so in 2003, she and her husband left their corporate lives to open Lekker Home, which offers furnishings for the modern residence. For this issue of What’s In Store, we traveled to Boston’s South End to visit the company’s showroom—and learn more about how they use Mailchimp’s automation tools to make their marketing more personal.
“Mailchimp has allowed us to reach a national audience in a truly genuine way. We’re able to personalize their experience without them having to physically be present in the showroom,” Natalie says. “It has broadened our customer base and has allowed us to retain those customers by curating their experience.”
To do so, their team has incorporated automated emails so that they can stay connected to their customers every step of the way.