For most folks, selling aromatherapy and its health benefits doesn’t come easy. But the team at Frankie & Myrrh aren’t like the rest of us. To compete in a multibillion-dollar industry, the San Francisco-based business makes their marketing fun, bold, and personable. We visited Frankie & Myrrh to find out how using automations in combination with abandoned cart postcards helps them turn friendly reminders into money.
Avoiding what they call the “pseudoscience” of aromatherapy and essential oils, the branding for Frankie & Myrrh includes blunt product names like Fight Foot Funk, Road Rage Reducer, and Hippie Go Lucky. For their marketing, Co-Founder Kim Wong says she wants all of the communications to mirror that straightforward approach and the personal feel of in-store customer interactions.