Why You Need Customer Reviews (and the Best Ways to Get Them)

Customer reviews give businesses the chance to see what’s working, get discovered by new customers, and sell more stuff. Here’s how to collect them.

How a Lifestyle Brand Makes Lasting Connections with Welcome Emails

Ban.do sends a series of welcome automation emails to make sure new customers feel right at home.

How Retargeting Ads Help Prendas Ciclismo Bring Back Shoppers and Find New Ones

Here’s how Google remarketing ads in MailChimp help one UK-based cycling company make customers out of the traffic they drive to their website.

How One Apparel Company Wins Customer Loyalty with Order Notifications

When TeesAndTankYou connected their store to MailChimp and enabled order notifications, it became a breeze to keep their customers engaged.

How One Small Business Made Retargeting Ads that Earned a 3,879 Percent ROI

1250ships.com uses Google remarketing ads in MailChimp to build their brand's reputation on a limited budget.

Turn Window Shoppers into Customers with Product Retargeting Emails

Only 5% of customers who visit your site actually add items to their cart, so how can you account for all the people who don’t click the “add to cart” button?

A Gallery of Successful Retargeting Ads Built in MailChimp

These Google remarketing ads created by MailChimp users will give you the inspiration you need to get started.

How Henry’s House of Coffee Makes Customers Feel Like Family with Automation

From telling a story to recovering sales, automation helps Henry’s House of Coffee keep tradition alive.

Turn New Customers into Regulars with These 4 Automated Campaigns

A few easy ways to use automations to keep your customers coming back.

How Blink Built Its Business with Email Automation

How home security company Blink uses segmentation and email automations to keep their marketing relevant to their customers.

Tips for Better Retargeting Campaigns

Best practices for creating effective retargeting ads, figuring out how much you should spend, and using your reports.

How to Make Retargeting Work for Your Business

Here are a few of the ways you can use retargeting ads alongside your other marketing channels to build your brand and sell more stuff.

What Is Retargeting?

If you sell stuff online, you know advertising plays a critical role in driving people to your website. But what if they aren’t ready to buy when they first find you?

Single Email or Series? Choosing the Most Effective Automation for Your Business

Take a closer look at data from 150,000 businesses that use MailChimp to compare single and multiple-email automations and learn which yields better results.

Identifying the Most Profitable Automations for E-Commerce Businesses

We analyzed the data of 150,000 businesses that use MailChimp to learn how much revenue each automation type has generated.

Combining Abandoned Cart Messaging and Product Recommendations

Product recommendations and abandoned cart emails work hand-in-hand. If you’re reminding a customer about something they forgot to buy, take the opportunity to suggest other things they’ll probably like to buy, too.

Our Best Tips for Designing Successful Automated Emails

Marketing automation is a great way to take some manual tasks off your plate while keeping your customers engaged. But how do you make your automated messages feel personal and relevant?

Exploring Abandoned Cart Strategy with Topo Designs

Topo Designs includes promo codes in their abandoned cart campaigns to increase average order value and drive sales.

How to Identify Your Best Email Automation Triggers

Discover the highest-value triggers for your automations and increase the response you get from your marketing activity.

Getting Started with Marketing Automation

Reach out to your newest subscribers and customers to keep them engaged, improve retention, and cultivate lasting relationships.

What Is Marketing Automation?

If you run a small business, it can be hard to stay connected with customers when you’re trying to keep up with everything else on your to-do list. That’s where marketing automation comes in.