Turn New Customers into Regulars with These 4 Automated Campaigns

A few easy ways to use automations to keep your customers coming back.

How Blink Built Its Business with Email Automation

How home security company Blink uses segmentation and email automations to keep their marketing relevant to their customers.

Tips for Better Retargeting Campaigns

Best practices for creating effective retargeting ads, figuring out how much you should spend, and using your reports.

How to Make Retargeting Work for Your Business

Here are a few of the ways you can use retargeting ads alongside your other marketing channels to build your brand and sell more stuff.

What Is Retargeting?

If you sell stuff online, you know advertising plays a critical role in driving people to your website. But what if they aren’t ready to buy when they first find you?

Single Email or Series? Choosing the Most Effective Automation for Your Business

Take a closer look at data from 150,000 businesses that use MailChimp to compare single and multiple-email automations and learn which yields better results.

Identifying the Most Profitable Automations for E-Commerce Businesses

We analyzed the data of 150,000 businesses that use MailChimp to learn how much revenue each automation type has generated.

Combining Abandoned Cart Messaging and Product Recommendations

Product recommendations and abandoned cart emails work hand-in-hand. If you’re reminding a customer about something they forgot to buy, take the opportunity to suggest other things they’ll probably like to buy, too.

Our Best Tips for Designing Successful Automated Emails

Marketing automation is a great way to take some manual tasks off your plate while keeping your customers engaged. But how do you make your automated messages feel personal and relevant?

Exploring Abandoned Cart Strategy with Topo Designs

Topo Designs includes promo codes in their abandoned cart campaigns to increase average order value and drive sales.

How to Identify Your Best Email Automation Triggers

Discover the highest-value triggers for your automations and increase the response you get from your marketing activity.

Getting Started with Marketing Automation

Automation is a simple, effective way to make a powerful first impression. Reach out to your newest subscribers and customers to keep them engaged, improve retention, and cultivate lasting relationships.

What Is Marketing Automation?

If you run a small business, it can be hard to stay connected with customers when you’re trying to keep up with everything else on your to-do list. That’s where marketing automation comes in.