Marketing Tools
Learn how to choose the right tools and put them to work for your business.
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4 Integrations to Streamline Your Marketing Messaging
Learn about Mailchimp’s integrations that help you not only maximize your brand messaging and web services, but also streamline communications in one platform.
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What is a Customer Journey? Customer Journey Definition | Mailchimp
Learn what a customer journey is, and how you can build customized, automated customer journeys in Mailchimp.
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KPIs: Definition and Best Practices
Key performance indicators (KPIs) are quantifiable measures that help businesses evaluate their progress toward achieving important objectives.
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How to Use Google Analytics: A Beginner’s Guide
Learn how to use Google Analytics to better understand your audience and make the most of your data.
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What is Omnichannel Marketing?
Omnichannel marketing delivers on audience demands by helping a business present a consistent, informed message through multiple channels.
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What is Content Marketing?
Content marketing is the development and distribution of relevant, useful content to current and potential customers. When it’s done right, this content conveys expertise and makes it clear that a company values the people to whom it sells.
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YouTube Advertising Guide for Beginners
This guide will teach you everything you need to know to get started with YouTube Advertising. Learn about YouTube ad types, and how to launch and optimize YouTube ads.
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The Difference Between UX and UI
It’s common for people to confuse UX and UI. This article explains the difference.
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How to Create a Unique Selling Proposition
When someone reads your USP, they should be informed or reminded of why you’re the best choice.
