Marketing Tools

Learn how to choose the right tools and put them to work for your business.

  • SEO

    Search Engine Results Page (SERP)

    The page that a search engine returns after a user submits a search query.

  • Transactional Email

    Transactional Email

    Automated emails sent from one sender to one recipient, usually related to account activity or a commercial transaction.

  • Social Media Marketing

    Social Media Marketing

    Using social media to advertise a brand, products, or services. Social media marketing allows a brand to insert itself into ongoing conversations on channels such as Twitter, Facebook, and Instagram.

  • Create Multichannel Campaigns

    Integrated Marketing

    The practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand.

  • Marketing Tools

    Display Ads

    A type of online advertisement that combines text, images, and a URL that links to a website where a customer can learn more about or buy products. These ads can be static with an image or animated with multiple images, video, or changing text.

  • Marketing Campaign Ideas

    Digital Marketing

    Any marketing that uses electronic devices to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device.

  • Measure Marketing Performance

    Marketing Analytics

    A math-based discipline that seeks to find patterns in data to increase actionable knowledge. Analytics employs statistics, predictive modeling, and machine learning to reveal insights and answer questions.

  • Analyze Website Performance

    Bounce Rate

    The percentage of visits to your website where only 1 page was viewed. When we say users "bounce," we mean they viewed a page of your site or a landing page but didn’t engage further. They didn’t click on links or view more pages.

  • Instagram Advertising

    Instagram Ads

    Instagram posts that promote a business’s products or services. The posts can appear in an Instagram feed, stories, or both. They can include images or video along with copy and a link to the web page of the company’s choice.