Marketing Tools
Learn how to choose the right tools and put them to work for your business.
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What is Product Differentiation?
Product differentiation is 1 of the keys to small business success. Here’s what you need to know.
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Marketing Mix and The 7 Ps of Marketing
The thoughtfully designed blend of strategies and practices a company uses to drive business, using the “7 Ps” of marketing—product, price, promotion, place, people, packaging, and process.
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Customer Data Platform
A customer data platform (CDP) is a central location for customer data from a variety of sources. It aggregates and organizes that data to create a single customer profile that can be used to optimize marketing and customer experience initiatives.
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Google My Business
A free service that lets you provide more detail about your business when it appears in search. Beyond a URL and description, you can add photos, videos, telephone numbers, business hours, a delivery area, and links to reservation services.
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Return on Investment (ROI)
A calculation of the monetary value of an investment versus its cost.
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Target Audience
The people you want to reach with your marketing efforts. These are the consumers who will be most interested in your products or services—and most likely to convert from leads into customers.
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Search Engine Results Page (SERP)
The page that a search engine returns after a user submits a search query.
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Transactional Email
Automated emails sent from one sender to one recipient, usually related to account activity or a commercial transaction.
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Social Media Marketing
Using social media to advertise a brand, products, or services. Social media marketing allows a brand to insert itself into ongoing conversations on channels such as Twitter, Facebook, and Instagram.
