Marketing Tools

Learn how to choose the right tools and put them to work for your business.

  • Facebook Advertising

    Facebook Ads

    Ads that run exclusively through Facebook’s advertising platform. They can appear in Facebook’s feed, Messenger, and even on non-Facebook apps and websites.

  • SEO

    Search Engine Optimization (SEO)

    Changes made to the content and structure of a website to improve ranking on a search engine results page (SERP). Search engines recommend search engine optimization (SEO) efforts that benefit both the user and page’s ranking.

  • Email Marketing

    Email Marketing

    The use of email to promote a business’s products and services. Email marketing can make the customers on your email list aware of new products, discounts, and other services.

  • Buy a Domain

    Domain Name

    A domain or domain name is what comes between the @ in your email address and the .com, .org, .net, etc. (For example, yourname@domain.com.) Domains help your customers find and remember where your business is located on the internet.

  • Segmentation

    Customer Relationship Management (CRM)

    The practice of customer relationship management (CRM). The goals of CRM are to retain current customers, increase their spending, and convert prospects into new customers.

  • Map Customer Journeys

    Marketing Automation

    A process that enables technology to take over repetitive marketing tasks from people, freeing people to focus on strategy. Technology can automate scheduled email sends and social site postings.

  • Personalization

    Personalized Marketing

    The practice of using analytics to make advertising messages and product experiences feel unique to each customer. Personalized marketing is much more than just inserting the customer name into the same marketing email that goes to all of your customers.

  • Product Recommendations

    Personalized Product Recommendations

    Suggestions to customers for products they may be interested in based on products they’ve already bought or viewed online. For example, if a customer bought the same tank top in 3 colors, there’s a good chance they’ll like the same tank in a new color.

  • Customer Re-Engagement

    Google Remarketing

    Also called retargeting, Google remarketing is the technology that enables your Google Ads to follow potential customers as they move across the internet. When a user visits, a small snippet of code on your website adds them to a remarketing list.