Marketing Tools
Learn how to choose the right tools and put them to work for your business.
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The 6 Best Adobe Illustrator Free Alternatives
It’s no secret that Adobe Illustrator is a powerful software, but is it worth its price tag? Check out these Adobe Illustrator free alternatives before making the investment.
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New Social Media Apps Every Business Owner Should Know About
With all the social media platforms, it can be hard to know which ones are worth your time to connect to your audience. Stay on top of the new or trending social media apps and learn how to incorporate them into your marketing strategy.
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4 Integrations to Streamline Your Marketing Messaging
Learn about Mailchimp’s integrations that help you not only maximize your brand messaging and web services, but also streamline communications in one platform.
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What is a Customer Journey? Customer Journey Definition
Learn what a customer journey is, and how you can build customized, automated customer journeys in Mailchimp.
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KPIs: Definition and Best Practices
Key performance indicators (KPIs) are quantifiable measures that help businesses evaluate their progress toward achieving important objectives.
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How to Use Google Analytics: A Beginner’s Guide
Learn how to use Google Analytics to better understand your audience and make the most of your data.
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What is Content Marketing?
Content marketing is the development and distribution of relevant, useful content to current and potential customers. When it’s done right, this content conveys expertise and makes it clear that a company values the people to whom it sells.
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YouTube Advertising Guide for Beginners
This guide will teach you everything you need to know to get started with YouTube Advertising. Learn about YouTube ad types, and how to launch and optimize YouTube ads.
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The Difference Between UX and UI
It’s common for people to confuse UX and UI. This article explains the difference.
