Marketing Tools
Learn how to choose the right tools and put them to work for your business.
-
How to Write an eBook in 7 Steps
Writing an eBook can be a great way to bolster any content marketing strategy. Check out this guide to learn how to write an eBook.
-
New Social Media Apps Every Business Owner Should Know About
With all the social media platforms, it can be hard to know which ones are worth your time to connect to your audience. Stay on top of the new or trending social media apps and learn how to incorporate them into your marketing strategy.
-
Website Wireframes 101: A Beginner’s Guide to Building a Website
Building a website from scratch can be an intimidating venture, especially if you have little or no experience. Learn the ins and outs of website wireframe design before jumping in the deep end.
-
4 Integrations to Streamline Your Marketing Messaging
Learn about Mailchimp’s integrations that help you not only maximize your brand messaging and web services, but also streamline communications in one platform.
-
What is a Customer Journey? Customer Journey Definition | Mailchimp
Learn what a customer journey is, and how you can build customized, automated customer journeys in Mailchimp.
-
KPIs: Definition and Best Practices
Key performance indicators (KPIs) are quantifiable measures that help businesses evaluate their progress toward achieving important objectives.
-
How to Use Google Analytics: A Beginner’s Guide
Learn how to use Google Analytics to better understand your audience and make the most of your data.
-
What is Omnichannel Marketing?
Omnichannel marketing delivers on audience demands by helping a business present a consistent, informed message through multiple channels.
-
What is Content Marketing?
Content marketing is the development and distribution of relevant, useful content to current and potential customers. When it’s done right, this content conveys expertise and makes it clear that a company values the people to whom it sells.
