Marketing Tools
Learn how to choose the right tools and put them to work for your business.
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4 Integrations to Streamline Your Marketing Messaging
Learn about Mailchimp’s integrations that help you not only maximize your brand messaging and web services, but also streamline communications in one platform.
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What is Dropshipping?
In this guide, you’ll learn the basics of dropshipping so you can determine if it’s right for your business.
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What is a Customer Journey? Customer Journey Definition | Mailchimp
Learn what a customer journey is, and how you can build customized, automated customer journeys in Mailchimp.
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KPIs: Definition and Best Practices
Key performance indicators (KPIs) are quantifiable measures that help businesses evaluate their progress toward achieving important objectives.
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How to Use Google Analytics: A Beginner’s Guide
Learn how to use Google Analytics to better understand your audience and make the most of your data.
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What is Omnichannel Marketing?
Omnichannel marketing delivers on audience demands by helping a business present a consistent, informed message through multiple channels.
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What is Drip Marketing? A Guide to Drip Campaigns
Drip marketing is simply sending a limited number of emails to your audience automatically, on a set timing, based on actions they take. Businesses use drip marketing to keep in touch with an audience following important actions or dates.
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What is Content Marketing?
Content marketing is the development and distribution of relevant, useful content to current and potential customers. When it’s done right, this content conveys expertise and makes it clear that a company values the people to whom it sells.
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YouTube Advertising Guide for Beginners
This guide will teach you everything you need to know to get started with YouTube Advertising. Learn about YouTube ad types, and how to launch and optimize YouTube ads.
