Marketing Tools
Learn how to choose the right tools and put them to work for your business.
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The Difference Between UX and UI
It’s common for people to confuse UX and UI. This article explains the difference.
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How to Write a Vision Statement
A company vision statement spells out what a business aspires to achieve.
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How to Create a Unique Selling Proposition
When someone reads your USP, they should be informed or reminded of why you’re the best choice.
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What is Product Differentiation?
Product differentiation is 1 of the keys to small business success. Here’s what you need to know.
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Marketing Mix and The 7 Ps of Marketing
The thoughtfully designed blend of strategies and practices a company uses to drive business, using the “7 Ps” of marketing—product, price, promotion, place, people, packaging, and process.
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Customer Data Platform
A customer data platform (CDP) is a central location for customer data from a variety of sources. It aggregates and organizes that data to create a single customer profile that can be used to optimize marketing and customer experience initiatives.
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Google My Business
A free service that lets you provide more detail about your business when it appears in search. Beyond a URL and description, you can add photos, videos, telephone numbers, business hours, a delivery area, and links to reservation services.
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Return on Investment (ROI)
A calculation of the monetary value of an investment versus its cost.
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Target Audience
The people you want to reach with your marketing efforts. These are the consumers who will be most interested in your products or services—and most likely to convert from leads into customers.
