Skip to main content

Marketing Tools

Learn how to choose the right tools and put them to work for your business.

Back to Marketing Tools

  • Create Multichannel Campaigns

    Integrated Marketing

    The practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand.

  • Marketing Tools

    Display Ads

    A type of online advertisement that combines text, images, and a URL that links to a website where a customer can learn more about or buy products. These ads can be static with an image or animated with multiple images, video, or changing text.

  • Marketing Campaign Ideas

    What is Digital Marketing and How Does it Work?

    Learn everything you need to know to get started in digital marketing, from its definition to tactics and examples.

  • Measure Marketing Performance

    Marketing Analytics

    A math-based discipline that seeks to find patterns in data to increase actionable knowledge. Analytics employs statistics, predictive modeling, and machine learning to reveal insights and answer questions.

  • Instagram Advertising

    Instagram Ads

    Instagram posts that promote a business’s products or services. The posts can appear in an Instagram feed, stories, or both. They can include images or video along with copy and a link to the web page of the company’s choice.

  • Facebook Advertising

    Facebook Ads

    Ads that run exclusively through Facebook’s advertising platform. They can appear in Facebook’s feed, Messenger, and even on non-Facebook apps and websites.

  • Buy a Domain

    Domain Name

    A domain or domain name is what comes between the @ in your email address and the .com, .org, .net, etc. (For example, yourname@domain.com.) Domains help your customers find and remember where your business is located on the internet.

  • Map Customer Journeys

    Marketing Automation

    A process that enables technology to take over repetitive marketing tasks from people, freeing people to focus on strategy. Technology can automate scheduled email sends and social site postings.

  • Personalization

    Personalized Marketing

    The practice of using analytics to make advertising messages and product experiences feel unique to each customer. Personalized marketing is much more than just inserting the customer name into the same marketing email that goes to all of your customers.