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Marketing Tools

Learn how to choose the right tools and put them to work for your business.

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  • Personalization

    Personalized Marketing

    The practice of using analytics to make advertising messages and product experiences feel unique to each customer. Personalized marketing is much more than just inserting the customer name into the same marketing email that goes to all of your customers.

  • Product Recommendations

    Personalized Product Recommendations

    Suggestions to customers for products they may be interested in based on products they’ve already bought or viewed online. For example, if a customer bought the same tank top in 3 colors, there’s a good chance they’ll like the same tank in a new color.

  • Customer Re-Engagement

    Google Remarketing

    Also called retargeting, Google remarketing is the technology that enables your Google Ads to follow potential customers as they move across the internet. When a user visits, a small snippet of code on your website adds them to a remarketing list.

  • Abandoned Cart Emails

    Abandoned Cart

    When a user adds a product to the online shopping cart of an e-commerce site but doesn’t proceed to checkout and complete the purchase. Users may abandon because they aren’t ready to buy.

  • Email Automations

    Email Automation

    The use of predefined rules to trigger email messages based on specific actions customers take—or don’t take.

  • SEO

    Backlinks

    Links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent traffic coming to your website from somewhere else.

  • Start an E-Commerce Business

    E-commerce

    At its core, e-commerce is simply the buying and selling of goods and services using the internet. However, the term is often used to describe all of a seller’s efforts throughout the buying process.

  • Marketing Tools

    Direct Mail Marketing

    A type of direct marketing that’s delivered physically to a prospect’s mailbox through the United States Postal Service or other delivery service. Postcards, flyers, and catalogs are common examples. Email marketing is the digital equivalent.

  • Segmentation

    Audience Segmentation

    A marketing strategy based on identifying subgroups within the target audience in order to deliver more tailored messaging for stronger connections.