Topic Explainers
Build your knowledge with in-depth looks into the topics and trends that matter most to small businesses.
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Confused by marketing acronyms? You’re not alone
Sometimes, looking at a marketing document is a bit like looking into a bowl of Alphabet soup. We’ve decoded some of the most common marketing acronyms, so you’re no longer guessing what terms like CTA, CRM and WOM mean.
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Competitor Analysis: What It Is and How to Conduct One
Competitor analysis can set your business up for success. Learn why it's important and how to conduct research in 6 steps.
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How to Market Your Business — A Small Business Growth Guide
Whether you’re a brand-new entrepreneur or a seasoned pro who wants to increase sales, learning how to market your small business effectively is vital to your success.
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Ecommerce Marketing Tips and Strategies to Drive Sales for Your Online Food & Beverage Business
Use these ecommerce marketing strategies to increase sales on your food and beverage ecommerce website.
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How To Make a Website: A Guide for Building Your Website
To succeed in today’s business world, you need to know how to make a professional website. Learn how to make a website using our guide.
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How to Create a Successful Promotional Strategy that Maximizes Sales Potential
Promotions can boost sales and build loyalty—here’s how to make the most of them.
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Data Bias: Causes and Effects
Data is being called the new oil; can its mining have just as many repercussions? This valuable information may be compromised by the prejudices of the humans it is collected from.
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Fake News on Social Media
Being able to identify fake news on your social media feed is crucial to being a responsible and informed internet denizen.
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Cause-Related Marketing Definition & Examples
Cause marketing involves a collaboration between a for-profit business and a nonprofit organization. It is used to increase corporate social responsibility and, in turn, brand loyalty.
