Topic Explainers
Build your knowledge with in-depth looks into the topics and trends that matter most to small businesses.
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Confused by marketing acronyms? You’re not alone
Sometimes, looking at a marketing document is a bit like looking into a bowl of Alphabet soup. We’ve decoded some of the most common marketing acronyms, so you’re no longer guessing what terms like CTA, CRM and WOM mean.
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Marketing Talk 101
Never feel mystified in a marketing meeting again. We'll decode some commonly used terms, such as brief, funnel, and scope.
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Marketing Lingo Crash Course
Follow this guide to learn all about key marketing terms, approaches and which experts to hire to bring your marketing strategy to life
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Competitor Analysis: What It Is and How to Conduct One
Competitor analysis can set your business up for success. Learn why it's important and how to conduct research in 6 steps.
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How to Start an E-Commerce Business – A Complete Guide
There’s a lot to do when you’re first figuring out how to start an e-commerce business. It can seem overwhelming to take that first step, but it doesn’t have to be.
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How to Market Your Business — A Small Business Growth Guide
Whether you’re a brand-new entrepreneur or a seasoned pro who wants to increase sales, learning how to market your small business effectively is vital to your success.
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What Is Workflow Automation? Definition, Examples, and Tools
Workflow automation is a straightforward way to streamline essential processes and minimize delays so things get done faster.
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How to Use Twitter Analytics
Twitter analytics is a simple but powerful tool for small businesses and online marketers—learn how it can work for you.
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Ecommerce Marketing Tips and Strategies to Drive Sales for Your Online Food & Beverage Business
Use these ecommerce marketing strategies to increase sales on your food and beverage ecommerce website.