Topic Explainers
Build your knowledge with in-depth looks into the topics and trends that matter most to small businesses.
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How To Make a Website: A Guide for Building Your Website
To succeed in today’s business world, you need to know how to make a professional website. Learn how to make a website using our guide.
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How to Buy a Domain Name: Domain Registration Guide
If you want to start a blog or a new online business, you’ll need to register a domain name, the name for your website. Getting the right domain for your needs might sound technical at first, but the process is pretty simple.
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How to Create a Successful Promotional Strategy that Maximizes Sales Potential
Promotions can boost sales and build loyalty—here’s how to make the most of them.
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A Guide to Creating a Pitch Deck
Pitch decks can be used by entrepreneurs to showcase their business to investors when seeking funding. A pitch deck is a great tool to use when starting a business, or seeking funds for expanding one.
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Data Bias: Causes and Effects
Data is being called the new oil; can its mining have just as many repercussions? This valuable information may be compromised by the prejudices of the humans it is collected from.
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Fake News on Social Media
Being able to identify fake news on your social media feed is crucial to being a responsible and informed internet denizen.
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Cause-Related Marketing Definition & Examples
Cause marketing involves a collaboration between a for-profit business and a nonprofit organization. It is used to increase corporate social responsibility and, in turn, brand loyalty.
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Transactional Emails: Learn When and How to Use Them
Discover ways to make the most of one-to-one emails like password reminders or order confirmations.
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How to Launch a Website
Use this 10-step checklist to create a website that expresses who you are and supports your business success.