Topic Explainers
Build your knowledge with in-depth looks into the topics and trends that matter most to small businesses.
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How to Optimize Non-Website Assets for Mobile SEO
Create and optimize content that helps people find your business online
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What are the Core Google Guidelines on Mobile?
How mobile-friendliness and mobile-first indexing impact Google search rankings.
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What is Mobile SEO and How Does it Differ from Desktop?
How location, operating systems, screen size, and more impact search engine optimization on mobile devices.
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What Is Behavioral Targeting?
Highly personalized and timely marketing requires knowing who is in your audience and how they interact with your business.
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What Is Product-Market Fit?
How do you know if there’s market demand for your idea? There are multiple signs to help you stay on track.
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How to Build Your Local Search Reputation with Reviews
Online reviews help customers decide which businesses to buy from, but they’re also a key factor for local SEO. Find out how to get more and how to respond to them.
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Facebook 101 for Small Businesses: Everything You Need to Know
When you create a business page, you can find new customers, incentivize your contacts, and make the most of the platform.
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Keyword and Content Research for Small Business Blogging
To create successful blog posts that drive results, you’ll need to explore the content that’s already out there.
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How to Create Website Content for Local Search Results
Here’s what to write about and how to optimize it so you can boost your Google ranking.
