Topic Explainers
Build your knowledge with in-depth looks into the topics and trends that matter most to small businesses.
-
7 Ways to Grow Your Audience
New tactics and channels can help your business expand its reach
-
How to Create an Email Marketing Strategy
Define your context, objectives, and goals for a strategy that gets results.
-
Email Marketing 101: A Beginner’s Guide for Small Businesses
What is email marketing and why does it matter?
-
How to Optimize Non-Website Assets for Mobile SEO
Create and optimize content that helps people find your business online
-
What is Mobile SEO and How Does it Differ from Desktop?
How location, operating systems, screen size, and more impact search engine optimization on mobile devices.
-
What are the Core Google Guidelines on Mobile?
How mobile-friendliness and mobile-first indexing impact Google search rankings.
-
What Is Behavioral Targeting?
Highly personalized and timely marketing requires knowing who is in your audience and how they interact with your business.
-
What Is Product-Market Fit?
How do you know if there’s market demand for your idea? There are multiple signs to help you stay on track.
-
How to Create Website Content for Local Search Results
Here’s what to write about and how to optimize it so you can boost your Google ranking.
